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MICA/Mudra Institute of Communications Ahmedabad

Founded in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous non-profit management education institution. MICA is the first residential institute in India dedicated to meeting the integrated marketing communications needs of the industry, government and community.MICA offers a Fellowship Programme (PhD) in Management (Communications), and Post Graduate Diploma in Management (Communications). MICA also offers a Post Graduate Certificate Programme in Crafting Creative Communications and online programmes such as Advertising Management & Public Relations and Research & Data Analytics.MICA lays a great emphasis on research and is currently building collaborative research with various institutions around the world. It also publishes its own research regularly. MICA's core research areas are Branding, Marketing Communications, Social & Developmental Communications, Integrated Marketing Communications, Consumer Behaviour, Media, Culture and Communications, Consumer Relationship Management, Advertising, Retail, digital communications and Gender Studies.

Off Sarkhej-Sanand Highway
Shela, Ahmedabad
Gujarat - 380058,

http://www.mica.ac.in


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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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