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IMS/Interactive Market Systems
Interactive Market Systems Inc. (IMS) develops and provides information systems to the advertising industry. The company offers print, broadcast, and multimedia software and systems to advertisers, publishers, broadcasters, and researchers. IMS’ products include AdCume, Cluster, Media Editor, Storyfinder, Crosstab, TeleCume, TeleScope, Cost Editor, and MediaMix. In addition, it offers software training services. The company is based in New York City and has offices in Illinois, California, Canada, Hong Kong, South Africa, Norway, England, and Russia. IMS operates as a subsidiary of VNU NV.