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BBM Canada

BBM Canada is a not for profit, member-owned tripartite industry organization, which has been operating since 1944. We provide broadcast measurement and consumer behaviour data, as well as industry-leading intelligence to broadcasters, advertisers and agencies. Our sophisticated data tracking and measurement technologies and services gather relevant information on audience behaviours during and after broadcasts, giving our members business critical insights into the impacts of broadcast content and consumer behaviours. By providing important audience and consumer behaviour information and intelligence, we enable broadcasters and advertisers to deliver high quality and relevant programming that meets the clearly defined needs and wants of Canadians. Our services include national and regional TV/Radio meter panels employing Portable People Meter (PPM) technology, diary surveys for our 100+ radio and television markets, and a variety of syndicated and custom research studies. For more information, please visit www.bbm.ca. 1500 Don Mills Rd
3rd Floor
Toronto, ON M3B 3L7

http://www.bbm.ca


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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Graeme Hutton, Universal McCann