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Coalition For Innovative Media Measurement

The Coalition for Innovative Media Measurement (CIMM) was founded by leading television content providers, media agencies and advertisers to promote innovation in audience measurement for television and cross-platform video. CIMM will explore and identify new methodologies and approaches to audience measurement through a series of pilot studies with independent measurement companies focusing on two key areas: the current and future potential of television measurement through set-top-box data, and new methods for cross-platform media measurement.

Current participants are: A&E Networks, AT&T, Belo, CBS Corporation, Carat USA, Comcast Networks, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corporation, Omnicom Media Group, P&G, PepsiCo, Publicis Groupe, Scripps Networks Interactive, Time Warner, Unilever, Viacom, and The Walt Disney Company. 

304 Park Ave South
11th Floor
New York, NY 10010

http://www.cimm-us.org/


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Graeme Hutton, Universal McCann