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Kellogg's

Location as irony -- Battle Creek, Michigan-based Kellogg Company is in a constant battle for the #1 spot in the US cereal market with its main rival, General Mills. But Kellogg, founded in 1906, boasts many a familiar brand name, including Kellogg's Corn Flakes, Frosted Flakes, Corn Pops, and Rice Krispies. And while the company works to fill cereal bowls globally, it puffs up its bottom line with snacks and cookies (Keebler, Cheez-It, and Famous Amos), along with convenience foods such as Eggo waffles and Nutri-Grain and Bear Naked cereal bars. Its products are sold in more than 180 countries worldwide.
 

P.O. Box CAMB
Battle Creek, MI 49016

http://www.kelloggs.com/en_US/home.html


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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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