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The ARF Young Pros is for professionals 30 years of age or younger.
Margaret Layding is a career market research professional, with extensive experience in consumer research and a strong expertise in business analytics.
She previously held management roles at Procter & Gamble and Mars Chocolate North America. Her broad knowledge of total business planning practices, including marketing, finance, sales, and demand planning functional work, makes her a valuable asset to any team that needs to create, understand and apply consumer and customer insights.
Margaret has worked on a consultancy basis since 2010 as Rhapsody Insights LLC, supporting business teams and projects for consumer products' manufacturers, market research firms, and a professional sports team.24 Rachel Court