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Young & Rubicam, Inc.

Y&R is a full-service advertising agency with expertise in brand building and creating innovative advertising solutions for our clients around the world. Our proprietary BrandAsset® Valuator study provides a basis for understanding how brands are built and what it takes to maintain brand leadership and esteem in an ever-increasing competitive landscape. Our people are highly motivated to develop cutting-edge solutions that embrace the new media and find new ways to engage our clients’ target audiences. At Y&R, we have a unique offering that comes out of Y&R’s founding principle that our obligation to clients is to “Resist the Usual.” The phrase was coined by Ray Rubicam in 1923. While it comes out of our roots, it’s all about looking forward. It is also about looking outward, so that everything we do is about our clients and their particular challenges and objectives, rather than about ourselves.

285 Madison Avenue
New York, NY 10017

http://www.yr.com


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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Graeme Hutton, Universal McCann