Member Directory

Young & Rubicam, Inc.

Y&R is a full-service advertising agency with expertise in brand building and creating innovative advertising solutions for our clients around the world. Our proprietary BrandAsset® Valuator study provides a basis for understanding how brands are built and what it takes to maintain brand leadership and esteem in an ever-increasing competitive landscape. Our people are highly motivated to develop cutting-edge solutions that embrace the new media and find new ways to engage our clients’ target audiences. At Y&R, we have a unique offering that comes out of Y&R’s founding principle that our obligation to clients is to “Resist the Usual.” The phrase was coined by Ray Rubicam in 1923. While it comes out of our roots, it’s all about looking forward. It is also about looking outward, so that everything we do is about our clients and their particular challenges and objectives, rather than about ourselves.

http://www.yr.com