ARF Member Benefits

Bringing leading and bleeding edge solutions, and evangelizing the leaders that lead them into action.

Benefits are unlimited and extended to all employees within each member organization. Benefits include access to the ARF Nerve Center, including self-service and assisted research resources, live, virtual & on demand learning, free member-only events, conference discounts, original and curated research, and leadership programs. Also, tap the ARF membership community for new connections and peer to peer learning opportunities.

Membership includes access to:

ARF Nerve Center

Access Nerve Center resources with your member My ARF account.

Power Search
The search engine for 100,000+ documents indexed from the best industry sources.

Concise summaries to help you get smart in a hurry.

The ARF Store is a valuable resource that includes white papers, research reports, and newly published ARF books and a free copy of the AMA green book listing available research providers.

Journal of Advertising Research
Unlimited online access and up a limited number of hard copy subscriptions to this Industry Publication that is peer reviewed globally. Subscriptions can be designated by the Member Ambassador.

Morning Coffee
Customizable dashboard with a real-time feed of the latest industry news.A weekly update on top industry news and ARF happenings.

News You Can Use (5 Cups of Morning Coffee)
A weekly update on top industry news and ARF happenings.

Research Requests
Tailored secondary research requests fulfilled by live Knowledge Experts.


ARF Forums are regular meetings of members where they share best practices and tackle hot topics in the industry. Forums are free to attend—in person and virtually – and there are opportunities to present and/or lead a Forum.

ARF Webcasts, hosted by members, consist of updates on their research tools, case studies and big industry announcements. All member company employees receive free registration to each ARF Webcast. Webcasts are typically offered every Wednesday and archived for later viewing.

Conference Registration and Exhibiting Discounts
All company employees receive special discounted rates to the ARF Annual Re:think, Audience Measurement, and Industry Leader Forum Conferences.

ARF On The Road
The ARF also engages with members through regional chapters, which host topical events relevant to their market.


TheARF takes on big industry issues that are critical to the advancement of the practice of advertising. Through collaboration, we’re able to produce projects that no one company could tackle on their own. Members have the opportunity to participate directly in the major initiatives we lead each year and get early access to findings.

Young Pros

ARF Young Pros is a group for working professionals 30 years of age or younger in advertising, marketing, media, research or branding. The Young Pros hold leadership, networking, and professional development events throughout the year with a focus on cultivating talent and connecting young people to leading industry thinkers.

Thought Leadership

The ARF offers opportunities for companies to increase their visibility with like-minded individuals in an open, unbiased environment that clients care about. Present or speak at a forum, webcast, or conference. Join a committee and develop programming with ARF leaders. Participate in cross-constituency research initiatives based on member input and industry challenges. We also offer an array of customizable sponsorship options to provide your company exposure to a high-caliber, global audience.



If your company is a member, you reach your Membership Manager at:

If your company is not an ARF Member and you would like to join, please create a My ARF account here or contact