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Advertising Research Foundation Staff

Executive Leadership Team

 
  Gayle Fuguitt, CEO & President
Gayle Fuguitt became the first woman to lead The ARF when she became CEO and president in April 2013. She spent 32 years at General Mills, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of The ARF from 2005 to 2012. She earned her B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she remains a trustee at the Minneapolis Institute of Art. Gayle was inducted into the Market Research Council, Inc. (MRC)’s Hall of Fame in 2014.
 
  Navarrow Wright, Chief Technology Officer (consultant)
Navarrow Wright has emerged as one of the distinctive and insightful voices in America and a premier expert on how the convergence of technology, the Internet, mass media, and social media can change lives, businesses, and society. A change agent in the digital space for 20 years, his unique combination of technology acumen, business sense, and understanding of how to address audiences has allowed him to create growth and new business opportunities in every position he's held. He’s focused on helping organizations develop and implement their digital strategy. He is the president of Maximum Leverage Solutions, a consulting firm the works with startups, businesses, and brands in the areas of technology and product strategy. Wright has served as CTO of Radio One’s online division, Interactive One; CTO of Black Entertainment Television; and as co-founder of GlobalGrind.com with Russell Simmons. He is also an advocate for increasing diversity within the technology industry and has been featured on CNN’s “Black in America” series. He was also picked by Black Enterprise magazine for their “The Next Steve Jobs: The 10 Black Innovators to Watch” in 2012. Wright recently was selected to be a part of Verizon’s “Celebrate Our Stories” Black History Month campaign where Verizon chooses influential African Americas to share their keys to success, elaborate their achievements and share how they are helping to create a better tomorrow.
 
He recently launched the Close The Divide project, which aims to increase awareness about the digital opportunity to underserved audiences. Wright is a sought after public speaker who has spoken at major conferences, such as SXSW, and has been interviewed on various media outlets, including NPR and Techcrunch, He also blogs for several publications, including The Huffington Post, and is a Linkedin Influencer. You can follow him on his blog and twitter @navarrowwright.
 
  Chris Boon, SVP, ARF Growth
Boon joined the ARF in 2011 and currently leads the growth division at the ARF, which includes all new business activities, strategic partnerships, sponsorships, and large scale events. Boon is a creative, entrepreneurial leader with over 15 years of success building brand equity and driving revenue growth for organizations, including companies such as Red Bull North America, Glaceau VitaminWater & SmartWater, and Toyota Scion. Before jointing ARF, he was co-owner of the creative advertising studio FriendsWithYou, where he was able to work with a number of lifestyle clients, including, Gwen Stefani, Pharrell Williams, HardRock Hotel & Casino, VH1, and Target.
 
  Marc Rappin, EVP, Strategic Sponsorships
Marc is ARF’s EVP of Sponsorships. He brings over thirty years of agency and research experience in helping clients build their brands and achieve their business goals. Marc is bringing that same focus to this role—he helps members achieve success by maximizing their involvement in ARF’s conferences, meetings, and opportunities.
 
Prior to ARF, Marc spent time at Microsoft in its global advertising operation; with WPP’s Y&R Group (across their Y&R digital/social and general advertising division; as part of Wunderman, their direct marketing agency; and in KBMG, their analytics unit). Marc has retail marketing and shopper behavior measurement experience with Omnicom’s Zimmerman Partners and Nielsen’s Spectra Marketing Systems. He also spent seventeen years managing accounts at FCB and FCBi. Overall, Marc brings a breadth of experience and leadership across a wide range of businesses, from service and packaged goods, to B2B, and pharma, and utilizing all disciplines: advertising, direct marketing, digital, social, retail, PR, and promotion programs.
 
Marc married his college sweetheart, has three grown children, and is an avid cyclist and runner.
 
  Michael Heitner, SVP, Member Needs & Value
Michael Heitner is responsible for member relations at the Advertising Research Foundation. As senior vice president of Member Value, Michael leads the ARF’s executive team in building and activating membership through special initiatives, events, and conferences.  Additionally, he serves as an external networking resource, connecting members with each other directly to advance mutual business needs. During his three years with the ARF, Michael has developed a number of innovative membership initiatives, most prominently the ARF’s Young Pros program, which to date has attracted more than 700 young professionals.
 
Prior to joining the ARF, Michael worked extensively in marketing and client engagement. He owned the successful New York City advertising agency, Heitner Weiss, for more than a decade; was founder and president of the marketing consultancy RECHARGEnyc; and was president of Verdura, the high-end jewelry brand. Michael holds an M.S. in marketing and advertising from American University’s Kogod School of Business.
 
  Peter Orban, EVP, Research & Innovation: Mobile & Social
Peter Orban consults with ARF members on marketing and research in the mobile and social space. As EVP innovation, Mobile & Social Research he leads the ARF’s Mobile Initiative, focusing on various research projects and knowledge curation. Peter spent close to 20 years with MCann, Y&R, Wunderman, and Dentsu in six countries on three continents, articulating research questions and applying the findings to the marketplace. His passion for technology innovation led him to Deutsche Telekom, where he ran the Innovation and Corporate Development practice based in Europe. Later, he co-founded an Internet technology startup, where he developed and executed a primary research methodology that enabled the articulation, comparison, and rank ordering of consumer needs, regardless of originating domain. His research led to various applications in social media and mobile commerce solutions. He studied economics and marketing at Corvinus University of Budapest, and strategic innovation (Blue Ocean Strategy) at INSEAD in Paris. He resides in Sleepy Hollow, New York, with his wife, Christina and their three children—each born on a different continent.
 
  Jasper Snyder, EVP, Research & Innovation: Cross-Platform
Jasper is a member of The ARF’s Research and Innovation team, and is focused on cross-platform media consumption and measurement. He is a trusted advisor and market researcher with 15 years of experience leading quantitative and qualitative research and analytics projects across the consumer and B2B sectors and is also an internationally recognized expert on social media listening and monitoring. Before joining The ARF, Jasper worked in Ipsos’ Strategy Partner Group, providing guidance to major clients on all aspects of corporate and brand strategy. Prior to this, Jasper was VP of Insights at the industry-leading social media consultancy Converseon, client services manager at BuzzBack Market Research, and head of Primary Research for Datamonitor (Technology) in London. Jasper holds a degree in law and French law from the London School of Economics, a master's in tax law from Queen Mary, University of London, and a Diplome d’Etudes Juridiques from Strasbourg University. He has a wealth of international research experience and speaks French, Italian, and German. Jasper lives in Brooklyn with his wife and son.
 
  Horst Stipp, EVP, Research & Innovation: Global & Ad Effectiveness
Horst is part of the ARF’s Research and Innovation team, and focuses on the needs of global members, as well as ARF’s global strategy. He also leads the the original “neuro” research project.  He joined the ARF as EVP of Global Business Strategy in 2011. Prior to that,  Horst Stipp was senior vice president, Strategic Insights & Innovation in the Research department of NBCUniversal in New York, where he oversaw strategic marketing and consumer research for NBCU’s TV networks as well as the new digital platforms. Horst received his Ph.D. in sociology from Columbia University and has been involved in media research for over 30 years. His publications, in English and German, cover a wide range of topics, from advertising effectiveness and branding to the development of the media in the digital age.  He has presented on these topics at conferences in the U.S. and Europe. He also taught a seminar on media metrics at Columbia University’s Business School.
 
Rachael Feigenbaum, SVP, Events Program Producer
Rachael is the SVP, Events Program Producer at the ARF in charge of program content, speaker recruitment and interaction, new experiential learning platforms, forums, and volunteer networks for all events. Rachael has over 15 years of events experience including managing a large portfolio of events at the Direct Marketing Association and creating C-level programs for Forbes Conferences. Rachael got her start in the events business working with multinational companies such as Wrigley and The Coca-Cola Company in St. Petersburg, Russia.
 
Rachael holds an M.A. in Russian studies and a Harriman Certificate from the School of International and Public Affairs at Columbia University and a B.A. in Russian and English literature from the University of California at Santa Cruz. Fluent in Russian and proficient in Spanish, Rachael is an intrepid traveler and looks forward to her next adventure.
 
 

Executive

  Gayle Fuguitt, CEO & President
 
  Matt Mione, Staff Assistant
 

Finance & Administration

  Navarrow Wright, Chief Technology Officer (consultant)

  Norman Cordova, Accounting Manager

  Carmen Wu, Staff Accountant
 
  Diana Martinez, IT Support Associate
 
 

ARF Growth

  Chris Boon, SVP, ARF Growth
 
  Marc Rappin, EVP, Strategic Sponsorships

  Kelly McSorley, Director of Events
 

  Kristin Konis, Strategic Sponsorships Manager

  Regina Yuen, Event Operations Manager

  Jennifer Brodman, Business Development Account Manager

  Amaury Besse, Business Development Associate
 
 

Member Needs & Value

  Michael Heitner, SVP, Member Needs & Value

  Gwen LaFantasie, Sr. Membership Services Manager

  Rosie Aponte, Membership Services Manager

  Jeremiah Tucker, Membership Services Manager
 
 

Research and Innovation

  Peter Orban, EVP Research & Innovation: Mobile & Social

  Horst Stipp, EVP, Research & Innovation: Global & Ad Effectiveness
 
  Xavier Sanchez de Carmona, Research Director

  Ed Reilly, Project Coordinator
 
 

Solutions and Engagement

  Rachael Feigenbaum, SVP, Events Program Producer

  Nanette Burns, Managing Editor, Journal of Advertising Research

  Zena Pagan, Leadership Programs Manager

  Jessica Letizia, Senior Knowledge Expert

  Lauren Najdul, Senior Knowledge Expert

  Cristina Reyes, Senior Knowledge Expert

  Sara Gretschel, Program & Skills Associate
 
 

Communication & Creative Studio

  Ted McConnell, Social Media Projects

  Chris Ducharme, Graphic Designer

  Jacqueline Badler, CCS Associate
 

Human Resources

  Adrienne Harris, HR Operations and Intern Manager

Board of Directors

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Meet the Staff

See who is hard at work behind the scenes of ARF's conferences, member events, and research initiatives.
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