Meeting Details
 

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IPG Lab & YUME Present: The Ultimate Digital Video Device

Free for ARF members.

WEDNESDAY, NOVEMBER 5, 2014 1:00–2:00PM ET

Join us on November 5 for an exploration on video advertising across TV, PC, Tablet and Smartphone, with an emphasis on emerging tablet video watching behaviors.

IPG Lab and Yume set out to understand how people consume video on tablets, and whether or not people react differently to advertising across the four screens tested so that so that media buyers have an apples-to-apples source of data on the comparative worth of video ads across TV, PC, Tablets and Smartphones.

Join this webcast to better understand unaided recall.

Featured Speaker
Shelly Rose – Research Consultant, IPG LAB

Overview

IPG Lab & YUME Present: The Ultimate Digital Video Device
November 5, 2014

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