Meeting Details
 

ARF Webcasts - Learn the Latest, Live, Online!

Learning From Winners With J.Jill

Learning from Winners with J. Jill
Special Webcast – Free for member and non-members
Wednesday, September 17, 2014 1:00–2:00PM EST

Join us on September 17 for a free webcast that will uncover the winning research and strategy behind the J. Jill “Uncomplicate” campaign.

The result of nearly a year of research, “Uncomplicate” served both as brand campaign and the introduction of a new brand platform for women’s clothing retailer, J.Jill and its successful launch triggered milestone growth for the company that helped reach the brand’s goal to successfully appeal to Baby Boomer women.

At this webcast learn why J. Jill’s “Uncomplicate” campaign was celebrated by the industry, and what steps you can take to earn your team the next big award.

Featured Speaker
Erika Brown – Brand Strategy & Research Head, CerconeBrownCompany

Agenda

1:00–1:15pm EST (15 minutes)
Welcome, ARF Updates and Introductions
Zena M Pagán – Leadership Programs Manager, Advertising Research Foundation

1:15–1:45pm EST (30 minutes)
Erika Brown – Brand Strategy & Research Head, CerconeBrownCompany

1:45–1:55pm EST (10 minutes)
Q&A

1:55–2:00pm EST (5 minutes)
Closing Remarks
Zena M Pagán – Leadership Programs Manager, Advertising Research Foundation

Overview

Learning From Winners With J.Jill
September 17, 2014

Videos

Watch ARF Videos on YouTube!