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June 25, 2014
Consumers are accessing media across more screens, making it increasingly difficult to capture consumers attention. With this phenomenon, IPG Media Lab and Collective set out to discover the effectiveness of multi-screen advertising. The in-depth study, which featured over 4,000 panelists alongside three global brands, found that bridging advertising from TV to digital drives greater results than TV alone.
Join IPG Media Lab and Collective to learn more how brands have tapped into the mindset of today’s media consumers—71% of which consume media every day on multiple screens—to deliver purchase intent, drive new and more frequent customer visits, and optimize their media spend.
Justin Evans – Chief Strategy Officer, Collective
Shelly Rose – Marketing Research Consultant