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May 20, 2014
Nielsen will highlight compelling insights on the unique lifestyles, purchasing and viewing habits of today’s Asian American consumers, and provide clear strategies that will help you reach this consumer segment. Insights will be followed by an engaging discussion with key industry leaders sharing best practices that will help you effectively connect with this fast growing U.S. multicultural segment.
Mimi Chan – Director of Asian American Marketing, AT&T
Betty Lo – VP, Public Affairs, Nielsen
Mike Sherman – General Manager, KTSF