Meeting Details
 

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Discovering The Value Of Earned Audiences

June 4, 2014
3:00–4:00pm ET/12:00–1:00pm PT

We know TV viewers love to share their opinions about favorite programs and ads via Twitter, and that this kind of sharing can benefit both the programs and commercial partners. But what happens when someone else sees that tweet? Does it matter? And if so, to what degree?

Join us as we review the groundbreaking study conducted by FOX Broadcasting Company, Twitter, db5, and The ARF on the value of earned audiences. The pioneering, large-scale study—which was presented for the first time at Re:Think 2014 and has incited much pre-Upfronts conversation—examines two important questions broadcasters and marketers are asking: 

  • What is the role of earned impressions in the #SocialTV funnel?
  • How does the #SocialTV earned audience activate both on and off Twitter?

Based on the combined results of a survey delivered directly through Twitter, and appending an unprecedented amount of backend data, this study has led to surprising discoveries and important implications for the industry.

Speakers:
Anjali Midha – Head of Research East, Twitter
Judit Nagy – VP, Digital Analytics, FOX Broadcasting Company
Peter Orban – EVP, Research & Innovation, Mobile & Social, The ARF

Overview

Discovering The Value Of Earned Audiences
June 4, 2014

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