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On April 9, 2014, from 9:00–10:30am, Jeffrey Graham will host an intimate breakfast for twelve lucky Young Pros. All Young Pros will have the opportunity to win a seat at his breakfast at the ARF Young Pros mobile panel on Wednesday, March 12, 2014.
Jeffrey Graham – Global Head of Research, Twitter
Jeffrey joined Twitter in 2013 to lead all sales research at Twitter globally. His team helps marketers understand the value of their Twitter investments, and in using Twitter data to improve their entire marketing mix. Prior to Twitter, he led advertising research for the Americas at Google, leading a team that developed new data and measurement platforms across all Google products.
Previously, Jeffrey served as EVP, Worldwide Director of Performance at Initiative, a media and communications firm, and SVP, Director of Strategic Research and Accountability at Starcom MediaVest (SMG), where he led the company’s accountability practice for its largest North American client, Procter & Gamble. Earlier, Jeffrey was the Executive Director of Customer Insight, for The New York Times, responsible for all corporate and advertising research, where he provided data and strategic guidance supporting new revenue models for the company.
Jeffrey earned a Ph.D. in sociology from The Graduate Center at the City University of New York, a master's degree in media ecology from New York University and a B.A. in communications from the University of Massachusetts. He has also published more than 100 articles on digital research, measurement, and strategy. He is @jeffreypgraham on Twitter.