Meeting Details
 

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Bridging The Insight Gap: The Value Of Converging Methods

May 21, 2014
1:00–2:00pm ET

Olson Zaltman demonstrates the importance and value added of using a multi-level multi-method approach to deliver better prediction of marketing success. How can we help clients communicate more effectively by creating the kind of emotional experiences consumers will want? Olson Zaltman combines both quantitative and qualitative measures to assess consumers’ implicit thoughts and emotional drivers of behaviors.
 
Join this webcast to learn how to combine both quantitative and qualitative methods effectively and to understand consumer’s thoughts at an implicit level of analysis.
 
Presented by:
Andy Baron – Biometric Science Advisor, Olson Zaltman Associates, Assistant Professor of Psychology, University of British Columbia, National Core for Neuroethics Affiliate
Abigail Rendin – Senior Manager, Biometrics Lead, Olson Zaltman Associates

Overview

Bridging The Insight Gap: The Value Of Converging Methods
May 21, 2014

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