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April 30, 2014
Experian Marketing Services shares how they developed a method for linking traditional survey-based attitudinal data with online behavioral data to deliver unparalleled consumer insight.
This presentation will provide a detailed look at the methodology and results of the data integration as well as the techniques used to develop the platform. Experian will offer the industry a real-world example for creating a analytics platform that links various “Big Data” sources with existing sources of data and show the impact of this connected view for advertisers.
Learn how to integrate online and offline attitudinal behavioral data with a brand’s own data asset within an analytics platform as well as understand the implications of using those insights for marketing strategies.
Max Kilger, Ph.D. – Behavioral Psychologist, Experian Marketing Services
Mark Fauntleroy – Director of Product Strategy, Experian Marketing Services