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April 16, 2014
Uncover, capture and track emerging digital consumer behaviors and attitudes that we believe will grow into a global phenomenon.
Microsoft Advertising partnered with IPG Mediabrands and The Future Laboratory to help brands understand the future of digital behavior and technology. Fusing together the combined expertise across Microsoft Business Groups, Microsoft Research, and Microsoft Office Envisioning, we wanted to create a unique digital trend study, with actionable toolkits for key clients and internal teams to further implement in media planning and product development.
Join this webcast to help you better understand how consumers’ expectations towards technology and brands have matured and how to effectively future-proof your brand.
Linda Liberg – Global Consumer Insights Manager, Microsoft