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January 22, 2014
Automakers and dealers produce a large portion of total ad spend, and auto ad frequency on television and online is legendary. Yet the average car make and model sells only a few hundred thousand new units per year in the U.S. This does not stop the industry, decade after decade, from continuing to select media based on demographic groups that on average are more than ten times the size of the true target group.
Join this webcast to learn more about how to optimize automotive targeting and how the odds of success can be improved based on better data.
ARF Webcasts are free for members and non-members.