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On December 17, 2013, from 9:00–10:30am, Mary Ann will host an intimate breakfast for twelve lucky Young Pros. All Young Pros will have the opportunity to win a seat at Mary Ann’s breakfast at the ARF Young Pros Bootcamp on November 7, 2013.
Mary Ann Packo – CEO, Millward Brown North America
Mary Ann Packo is CEO of Millward Brown's North American businesses (MBNA) and a member of the Millward Brown Global Management Board. As CEO of MBNA, Mary Ann is responsible for overall management of the company's portfolio of brands, including Millward Brown, Millward Brown Digital, Firefly Millward Brown, Millward Brown Optimor, and MaPS. Mary Ann joined Millward Brown in 2002 as chief client and marketing officer, rising to president and then CEO of MBNA. Mary Ann came to Millward Brown with over 20 years of continuous P&L experience in the marketing, media research, digital media, and information services fields. During her career, she has launched successful startups, managed high-growth businesses, expanded businesses internationally, taken a company public, and led business units of global companies.
Prior to Millward Brown, Mary Ann was president and COO of Media Metrix and later group president of Jupiter Media Metrix. She was formerly president of NPD Canada’s Custom Research Group in Toronto, executive director of Ipsos-NFO, and VP of the western U.S. region for NFO Research.
Throughout her career, Mary Ann has worked across many industries for leading clients. She is a frequent public speaker on brand building, new media, digital advertising, and marketing accountability. She has received numerous business awards and is currently a member of the board of the Advertising Research Foundation. Mary Ann earned her bachelor’s degree at Miami University of Ohio, and lives in New York City.