Tuesday, September 17
ARF Office, 432 Park Avenue South, 6th Floor, New York, NY
Please join us for a presentation of the latest results from Women, Power & Money, a study tracking the lives, lifestyles and marketplace impact of women.
Early waves of the study documented the emergence of women as the CEO of most American households. Wave 5 finds that she continues to grow into leadership roles – in the home, workplace and marketplace – and she is increasingly focused on the future as economic anxiety eases. In this context, our presentation will explore the advertising implications of trends in women’s identities, generational dynamics, and how women and men view each other. It also details her marketplace influence, brand preferences and decision-making dynamics in 12 product/service categories.
Wave 5 of Women, Power & Money is based on more than 4500 interviews in five countries (US, UK, Germany, France and China); this presentation will focus primarily on gender dynamics and trends among women in the U.S.
Marlene Greenfield – Vice-President & Executive Director of Research, Hearst Magazines
Lisa Dimino – Senior Vice-President & Senior Partner, FleishmanHillard
Steve Kraus – Senior Vice-President & Chief Insights Officer, Ipsos MediaCT
Registration: Free to all ARF members. Ipsos/Hearst/Fleishman can invite non-member clients to RSVP to Ronni@thearf.org
. Registration will be taken in-person for the first 50 and we will host an additional 1,000 online.