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October 10, 2013
9:00–9:30am EST: Breakfast
9:30–10:30am EST: Presentation
ARF Office, 432 Park Avenue South, 6th Floor, New York, NY
*Attendees can also register to view this presentation via webcast*
When it comes to online research techniques, communities and consumer collaboration are not slowing down. And with the marketplace growing, so too are the philosophies and "religious wars" amongst providers—whether it's size, incentives, activity types, public, or private. Ipsos SMX argues that the tactics will fall into place; what's key is defining a clear business strategy combined with a meaningful reason for members to participate. The member value proposition forms the basis for a successful community, no matter what the size.
Join us in person or via webcast to learn how successful research communities need to mimic core social media dynamics and dig into the underlying motivations behind those dynamics. The result delivers a compelling collaboration environment, ripe for mining true human insight.
Menaka Gopinath – North America Practice Lead, Ipsos Social Media Exchange, Ipsos