Meeting Details
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Mobile + People [Joint] Forum: Mobilizing Insights around the World

When: Monday, September 23, 2013, 2:00–4:30PM EST
Where: ARF Office, 432 Park Avenue South, 6th Floor, New York, NY

Mobile use is a delightful disruptor for advertisers, enabling them to geo-target consumers in real-time around the world. Yet numerous questions abound about mobile as a research and marketing tool. What is the role of mobile in purchase decisions across cultures? Where are we in terms of measurement standardization? What are best practices in using mobile in integrated communications? The ARF brings together industry leaders from leading marketers, media companies, agencies, and trade associations to share their research and results on how mobile is making a business impact globally. A wine and cheese networking party will follow.

Presented by:
Taimour Azizuddin – Global Research Analyst, InMobi
Monica Bannan – VP, Product Leadership, Mobile, Nielsen
Artie Bulgrin – SVP, Research and Analytics, ESPN
David Burgos – VP, Cultural Strategy, Millward Brown
Eva Kasten – Relationship Manager, WARC
Marie Ng – VP, Digital Client Solutions, Millward Brown
Peter Orban – EVP, Innovation, Mobile and Social Research, Advertising Research Foundation
Greg Stuart – President/CEO, Mobile Marketing Association

Overview

Mobile + People [Joint] Forum: Mobilizing Insights around the World
September 23, 2013

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