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432 Park Avenue South, 6th Floor
New York, NY 10016
9:00 – 9:30am Breakfast
9:30 – 10:30am Presentation
Industry Survey: Digital Brand Advertising Outlook and Best Practice Benchmarks
How do you effectively leverage online advertising to build your brand? There are a lot of opinions floating around, but what really works? In January of 2013, Vizu, a Nielsen company, partnered with the CMO Council to assess the potential for the industry in 2013 and identify best practices for leveraging online brand advertising. Our second annual survey of over 500 brands, agencies, and publishers covers growth projections for the coming year, and highlights best practices for taking full advantage of the medium.
During this presentation, you will learn:
· Growth projections for online brand advertising, in total and by channel
· Common challenges for advertisers and media sellers, and best practices to overcome them
· Insights into best practices for measuring and quantifying campaign ROI
Randall Beard - Global Head – Advertiser Solutions, Nielsen.