Betsy Frank - Chief Research and Insights Officer, Time Inc. Media Group

 

Betsy Frank joined Time Inc. as chief research and insights officer in April, 2006.  In this role, Frank oversees all of Time Inc.’s research efforts, integrating its consumer and marketing research organizations. Before assuming her role at Time Inc., Frank was executive vice president of research and planning for MTV Networks, a division of Viacom, where she supported the creative and business goals of the cable and film divisions by creating original consumer research strategies. Prior to MTV Networks, Frank served as executive vice president and director of strategic media resources for Zenith Media Services, the media specialist arm of Saatchi & Saatchi.  

 

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