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The Journal of Advertising Research is the R&D vehicle for professionals in all areas of marketing including media, research, advertising and communications.
ARF members can access full text of JAR articles for the most recent five volumes.
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If you are not an ARF member, but have a separate subscription to JAR, you can access JAR articles through http://www.journalofadvertisingresearch.com »
If you are interested in subscribing to JAR, please visit WARC »