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Thursday, November 15, 2012 at 2:00pm–5:30pm
ARF Office: 432 Park Ave. South (b/t 29th & 30th), NYC
Big data is much more than just data that presents itself in some larger order of magnitude. Beyond traditional large data sets, Internet gathering places like blogs, forums, and chat rooms leave footprints in the form of colossal amounts of data regarding consumers’ thoughts, beliefs, experiences, and interactions. When data exists in these very large quantities, what often emerge are properties, concepts, and relationships that may not have been foreseeable or measurable in smaller data instances.
This class focuses on the nature of some of these emerging elements and uses challenging real world cases examples to teach approaches for firms to mine data, generate market structure maps, and explore online user-generated content to “listen” to what customers have to say about their products and services.