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Wednesday, October 3, 2012
ARF Office: 432 Park Ave. South (b/t 29th & 30th), NYC
Discovering Emerging Consumer Markets to Innovate and Grow: A Workshop in Event Consequence Analysis
To innovate and grow, brands must draw upon techniques that enable them to identify new markets and business opportunities. This hands-on workshop teaches how to do so using a technique that is easy to learn, straightforward to apply, and can be done everyday using information and knowledge you already have or can easily obtain. By drawing on your analytic smarts and intuitive powers, you will discover new insights that can lead to innovative business ideas. At the end of the session, you will be equipped with a powerful new tool that will enable you to create demand for your brand’s products, services, and experiences.
Steve Rappaport – Knowledge Solutions Director, ARF