ARF Member Exclusive Breakfast

Global Television Audience Measurement Platform (GTAM) & Watermarks

When: Wednesday, July 11, 2012 • 9:00am – Breakfast; 9:30-11:00am – Presentation
Where: Nielsen, 770 Broadway, 14^th floor, NYC, LaGuardia/Astor Place Conference Room

Join us for an ARF member exclusive breakfast at Nielsen! This presentation shares Nielsen’s plans for a scalable non-invasive platform approach to measuring in-home television usage.

Presented by:  
Scott Brown – SVP Global Communications, Client Insights & Strategic Relations, Nielsen