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ARF Members: FREE
Horst Stipp, ARF EVP, Global Business Strategy, will conduct a seminar on ARF Media and NeuroMarketing. Horst will present:
* Insights from the ARF NeuroMarketing project:
What did the ARF investigation of the various neurological research methods reveal, and how can these insights be used to make advertising and promotions more effective?
* Measuring Media Use: Initial insights from a new ARF project
Key facts about media use today and how these changing patterns impact media forecasting.
Recommended for: researchers, planners, strategists, marketers, and brand owners/managers in advertising, marketing and media industries.