ARF Knowledge Center

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White papers, research reports, ARF books, and special Journal of Advertising Research publications!

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The ARF Knowledge Center serves as a central resource for the wealth of materials relating to advertising research. Learn more!

ARF Knowledge Center

The ARF Knowledge Center houses historical reports, papers and videos developed during the formative years of the advertising research industry which are not available anywhere else.

Established in 1953 to serve as a central resource for the wealth of materials relating to advertising research, the ARF Knowledge Center also offers specialized tools and services to help members keep up-to-date with the latest knowledge that is applicable to their business needs.  Our mission is to organize ARF and industry knowledge and make it accessible and available to members 24x7.


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Knowledge Solutions

knowledge-at-hand How can I get smart in a hurry?
Knowledge@Hand »

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Morning Coffee »

Where is the best advertising research published?
Journal of Advertising Research »

link-in How can I tap the ARF for questions and answers?
Join the Conversation in our Community »

video Where can I view ARF video presentations?
The ARF Video Library »

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Contact us for Knowledge Center Requests and Custom Research Services »