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White papers, research reports, ARF books, and special Journal of Advertising Research publications!
The ARF Knowledge Center houses historical reports, papers and videos developed during the formative years of the advertising research industry which are not available anywhere else.
Established in 1953 to serve as a central resource for the wealth of materials relating to advertising research, the ARF Knowledge Center also offers specialized tools and services to help members keep up-to-date with the latest knowledge that is applicable to their business needs. Our mission is to organize ARF and industry knowledge and make it accessible and available to members 24x7.
Knowledge at your fingertips
How can I get smart in a hurry?
How can I keep up with all the industry news?
Morning Coffee »
Where is the best advertising research published?
Journal of Advertising Research »
How can I tap the ARF for questions and answers?
Join the Conversation in our Community »
Where can I view ARF video presentations?
The ARF Video Library »
Who can I talk to?
Contact us for Knowledge Center Requests and Custom Research Services »
"We've been searching for these papers internally for days, without any luck, and you were able to locate and send them to me in minutes. That is a testament to the effectiveness of your knowledge management systems."
Amit Sheth – P&G