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JAR Doubles Impact Factor »
Celebrating 50 years, the Journal of Advertising Research 50th Anniversary Special Edition is packed with analysis and insights from over 40 internationally renowned academics and industry leaders.
Under the leadership of Executive Editor Douglas West, Editor-in-Chief Geoffrey Precourt, and Managing Editor Catherine Gardner, the Journal of Advertising Research (JAR) doubled its Impact Factor in 2011. The Impact Factor reflects the average number of citations to recent articles published in academic journals and is a measure of a journal’s prestige in its field.
We are proud to provide all individual ARF members with full online access to the JAR, including additional access to the five most recent volumes. All ARF member companies also receive a number of hard copies for their office. The June 2012 issue presents nine special papers celebrating the pioneering work of researcher Andrew Ehrenberg, and much more.
We congratulate all of the esteemed authors who have contributed their great work to the JAR, and who continue to make the Journal one of the most respected publications in the industry.
The Journal of Advertising Research is the R&D vehicle for professionals in all areas of marketing including media, research, advertising and communications.
ARF Members
ARF members can access full text of JAR articles for the most recent five volumes.
Log in via My ARF to access 200+ JAR articles »
ARF Non-Members
If you are not an ARF member, but have a separate subscription to JAR, you can access JAR articles through http://www.journalofadvertisingresearch.com »
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There’s advertising theory. And there’s advertising practice. With JAR you get the best of both worlds.
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"I absolutely loved the JAR issue on Andrew Ehrenberg.
I read the entire thing."
George Terhanian – Toluna
