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Celebrating 50 years, the Journal of Advertising Research 50th Anniversary Special Edition is packed with analysis and insights from over 40 internationally renowned academics and industry leaders.
Under the leadership of Executive Editor Douglas West, Editor-in-Chief Geoffrey Precourt, and Managing Editor Nanette Burns, the Journal of Advertising Research (JAR) is on track for another strong year, having seen its Impact Factor rise steadily for the past two years. The Impact Factor, published every year by Thomson Reuters, reflects the average number of citations to recent articles published in academic journals and is a measure of a journal’s prestige in its field. For the JAR, it doubled in 2011, surpassing the Harvard Business Review, and rose again—more than 20%—in 2012). 2013 Impact Factor results are expected to be released in summer 2014.
We are proud to provide all individual ARF members with full online access to the JAR, including additional access to the five most recent volumes. All ARF member companies also receive a number of hard copies for their office. The March 2014 issue features compelling practitioner and academic papers on the theme: “Tracking the Power of Social Media”, including an excerpt from social and digital guru Stephen D. Rappaport’s upcoming book to be published by the ARF, “The Digital Metrics Field Guide—The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email.”
We congratulate all of the esteemed authors who have contributed their great work to the JAR, and who continue to make the Journal one of the most respected publications in the industry.
The Journal of Advertising Research is the R&D vehicle for professionals in all areas of marketing including media, research, advertising and communications.
ARF members can access full text of JAR articles for the most recent five volumes.
Log in via My ARF to access 200+ JAR articles »
If you are not an ARF member, but have a separate subscription to JAR, you can access JAR articles through http://www.journalofadvertisingresearch.com »
If you are interested in subscribing to JAR, please visit WARC »
"JAR keeps us grounded—years of valuable experience written and shared with the industry to help keep us focused on more meaningful marketing and research practices."
Kate Sirkin – Starcom MediaVest Group