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Celebrating 50 years, the Journal of Advertising Research 50th Anniversary Special Edition is packed with analysis and insights from over 40 internationally renowned academics and industry leaders.

The Journal of Advertising Research welcomes the opportunity to publish your thinking, experiences and research. We are interested in articles on all areas of marketing, advertising, media and research.
Before submitting your paper please ensure that the paper conforms fully to our Guidelines for Contributors. Papers that do not meet the guidelines will be returned to authors for correction.
Submissions must be made at http://www.editorialmanager.com/jar.
First-time authors will be required to create an Editorial Manager user account in order to proceed. Paper submissions are not accepted.
If you need help or have any questions, please contact us at jar@warc.com.
There’s advertising theory. And there’s advertising practice. With JAR you get the best of both worlds.
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