Journal of Advertising Research - Write for JAR
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Celebrating 50 years, the Journal of Advertising Research 50th Anniversary Special Edition is packed with analysis and insights from over 40 internationally renowned academics and industry leaders.

Write for JAR

How to Contribute

The Journal of Advertising Research welcomes the opportunity to publish your thinking, experiences and research. We are interested in articles on all areas of marketing, advertising, media and research.

Before you submit

Before submitting your paper please ensure that the paper conforms fully to our Guidelines for Contributors. Papers that do not meet the guidelines will be returned to authors for correction.

How to submit

Submissions must be made at

First-time authors will be required to create an Editorial Manager user account in order to proceed. Paper submissions are not accepted.


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"JAR keeps us grounded—years of valuable experience written and shared with the industry to help keep us focused on more meaningful marketing and research practices."
Kate Sirkin – Starcom MediaVest Group