The ARF Knowledge Center was established in 1953 to serve as a central resource for the wealth of materials relating to advertising research. It currently houses historical reports and papers developed during the formative years of the advertising research industry which are not available anywhere else.
In addition to holding a vast repository of unique historical knowledge, the ARF Knowledge Center also developed specialized tools and services to help members keep up-to-date with the latest and most substantive knowledge that is applicable to their business needs.
ARF members can access the following Knowledge Solutions through My ARF.
ARF Power Search
The industry’s most powerful searchable database for research on advertising and marketing effectiveness, PowerSearch provides access to whitepapers, case studies, conference papers, JAR, and other industry materials
Morning Coffee
A customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond, Morning Coffee keeps you up-to- date on what you want to know, when.
Knowledge @ Hand
Find answers and solutions with our database of at-hand knowledge addressing over 30 different key issue areas in the industry.
Research Request
ARF members can submit a specific request Research Request on any question relevant to advertising research and marketing effectiveness, and our team of librarians and learning specialists will search our ARF databases to find the best solution.
The Knowledge Center also provides Custom Projects.
ARF is a non-profit, with an educational mission. You can help us fulfill that mission by adding to our resource collection. If you or your company has a research paper, white paper, database or industry guide that you would like to share with ARF members, please contact Jill Peled (jill@thearf.org, 646.465.5701) or Mi hui Pak (mihui@thearf.org, 646.465.5702). Your generosity enables us to serve members better and will be appreciated by the ARF community.
