Industry Leader Forum - NY Speakers
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Industry Leader Forum - NY Speakers

  Rex Briggs – CEO, Marketing Evolution

Rex Briggs is chief executive officer of Marketing Evolution. He started his career at the strategic market research consulting firm Yankelovich Partners, where his clients included McKinsey & Company, IBM, Toyota, Nissan, AT&T, Hearst, Fox Studios, Disney, and Microsoft. He is the author of the book What Sticks. Today, at Marketing Evolution, he leads with the mantra, “Test, Learn, Evolve.”

  Neil Canter – President, Global Analytic Consulting, Nielsen

Neil Canter is president of Global Analytic Consulting at Nielsen and an acknowledged industry authority on marketing accountability and marketing analytics. Previously, he led the advanced analytical consulting unit at Interpublic Group of Companies and was managing partner for Accenture’s North American Marketing Sciences practice. He has served on the editorial review board of the Journal of Advertising Research and the board of directors of the Advertising Research Foundation. Neil has a B.S. in operations research and an M.B.A. in marketing science from Cornell University.

  William Carlson – SVP, Performance Analytics, Choice Hotels International, Inc.

William Carlson is senior vice president of Performance Analytics for Choice Hotels International, Inc. He also is an officer of the company. William is responsible for providing business intelligence services to drive strategic and operating decisions. Previously, he was senior director of Market Information and Planning for Promus Hotel Corp and also worked for Holiday Inns for 14 years in a variety of strategic planning and market/research analysis positions. William received a bachelor’s in marketing and an M.B.A. from Arizona State University.

  Joel Dudley, Ph.D. – Assistant Professor of Genetics and Genomic Sciences and Director of Biomedical Informatics, Mount Sinai School of Medicine

Joel is a veteran bioinformatics scientist with expertise in genomic medicine, translational bioinformatics, personal genomics, evolutionary biology, drug discovery, and molecular diagnostics. Joel has authored numerous research publications in peer-review academic journals covering topics in bioinformatics, genomic medicine, drug and biomarker discovery, and evolutionary genomics, and is co-author of the forthcoming book Exploring Personal Genomics from Oxford University Press. Joel holds a B.S. in microbiology from Arizona State University and a Ph.D. in biomedical informatics from Stanford University.

  Gayle Fuguitt – CEO and President, ARF

Gayle Fuguitt became the first woman to lead the ARF when she succeeded Bob Barocci as president and CEO in April 2013. Gayle spent 32 years at General Mills where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of the ARF from 2005 to 2012. She earned her B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she is currently a trustee at the Minneapolis Institute of Art, on the YWCA board of directors, and a strategic advisor to the Northside Achievement Zone.

  Gian Fulgoni – Executive Chairman & Co-Founder, comScore, Inc.

Gian Fulgoni is executive chairman and co-founder of comScore, Inc. Previously, he was president and chief executive officer of Information Resources, Inc. Gian was named Illinois entrepreneur of the Year, the only person to have received this honor twice. In 2008, he was inducted into the Chicago Entrepreneurship Hall of Fame and named an Ernst & Young Entrepreneur of the Year™. Educated in the U.K., Gian holds a B.Sc. in physics and an M.A. in marketing.

  Jeffrey Graham – Global Ad Research Director, Twitter

Jeffrey Graham leads sales research globally for Twitter, focusing on helping marketers understand the value of Twitter investments and use Twitter data to improve their marketing mix. Prior to Twitter, Jeffrey led advertising research for the Americas at Google. He has also held several senior positions on the agency side, including roles at Initiative and Starcom MediaVest. He was also on the start-up team at Dynamic Logic. Jeffrey was awarded a Ph.D. in sociology in 2009 for his work on rumor control and has published extensively on digital research and marketing effectiveness measurement.

  Srishti Gupta – EVP & General Manager, IRI Media & Testing Solutions

Srishti Gupta is the executive vice president and general manager of IRI’s Media and Testing Solutions. Srishti leverages advanced targeting solutions in order to help companies increase sales and brand awareness. She oversees the development of digital media strategies and their integration into traditional advertising campaigns.

  Pat LaPointe – EVP, Marketshare Partners

Pat LaPointe is executive vice president of the Americas for MarketShare, responsible for all client services and development in the areas of marketing analytics adoption. MarketShare recently acquired MarketingNPV, where Pat was founder and managing partner. He remains editor-in-chief of MarketingNPV Journal and is also the author of Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments. Pat is an M.B.A. graduate of the NYU Stern School of Business and holds a B.Comm. from McGill University in Montreal.

  Hod Lipson – Professor of Engineering, Cornell University

Hod Lipson is a professor of engineering at Cornell University in Ithaca, NY and a co-author of the recent book Fabricated: The New World of 3D Printing. His work, which ranges from self-aware robots to food-printing, has received widespread media coverage, from TED to NPR and The New York Times.

  Patrick McGraw – Director, Consumer & Market Knowledge, Procter & Gamble

Patrick McGraw is director of Global Corporate Consumer and Market Knowledge at P&G, with a focus on marketing ROI and new product/initiative forecasting. He has extensive experience in the market research industry, including analytics product management and delivery experience at IRI, account management experience at ACNielsen, and client-side experience at Kraft Foods and Pepperidge Farm, a division of the Campbell Soup Company.

  Charles McLeish – Sr. Director, Marketing Planning & Services, Lego

Charles McLeish is the senior director of Marketing Planning and Services for the regional headquarters for the Americas-Pacific Market area of LEGO Systems, Inc. He has held a wide variety of brand- and marketing-related positions at LEGO since 1978 in Research, Sales Planning, Licensing, Brand Management and Marketing Services Management. Areas currently under his leadership include 3D model design and production, shopper communication, event marketing, product pricing, marketing effectiveness, and marketing planning.

  Maggie Merklin – SVP, Global, Analytic Partners

Maggie Merklin is the senior vice president of global at Analytic Partners, responsible for global business development with a focus on new solutions and innovations. She oversees numerous global project teams and puts emphasis on bringing value to the analytics delivery process and driving change management so client organizations can make the most effective use of AP deliverables. Her industry experience spans Consumer Goods, Hospitality, Retail, Pharmaceutical, and Automotive.

  Robert Moran – Partner, Brunswick Group

Robert (Bob) Moran is responsible for leading Brunswick Insight in the Americas. He was previously president of StrategyOne’s US operations, Edelman’s strategic research consultancy. Prior to StrategyOne, Bob was vice president at Fabrizio, McLaughlin & Associates and began his career at Public Opinion Strategies.He is a published thought leader and frequent speaker on trends in the market research industry. His recent publications include authoring the final chapter in Leading Edge Marketing Research; 21st Century Tools and Practices. Robert sits on the board for the Mid-Atlantic Chapter of the Marketing Research Association (MRA). He is on the board of MENSA International’s Marketing & Product Advisory Committee (MPAC). He is also a member of the World Future Society.

  Dave Morgan – CEO & Founder, Simulmedia

Dave Morgan is the chief executive officer and founder of Simulmedia. He previously founded and ran TACODA, Inc., an online advertising company that pioneered behavioral online marketing (acquired by AOL in 2007), and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media, later sold to WPP. After the sale of TACODA, he served as executive vice president of Global Advertising Strategy at AOL. Dave received a B.A. in political science from Pennsylvania State University and a J.D. from the Dickinson School of Law.

  Patrick Moriarty, Ph.D. – Executive, Advanced Analytics, IRI

Patrick Moriarty, Ph.D., holds the position of executive of Advanced Analytics at IRI. He specializes in using quantitative insights to guide marketing strategies that drive client growth. He has 16 years of active consulting experience, previously having held research leadership roles at Coca-Cola and OTX.

  Julie Perlish – Senior Director, Advertising Insights, ESPN, Inc.

Julie Perlish is senior director of Advertiser Insights for ESPN and has been with the company since October 2007. In this role she creates custom effectiveness research to demonstrate the value of ESPN. Julie is also the central advertising effectiveness architect of ESPN XP, the industry’s most ambitious, on-going cross platform research project. Prior to ESPN, Julie worked at MediaVest in a multi-client research and strategy capacity.

  Pathikirit SenGupta – SVP, Analytics, Hill Holiday

Pathikirit SenGupta leads Hill Holliday’s Data & Analytics practice with the mission to deliver cross-channel capabilities driving business advantage through actionable insights. His focus is on informing optimal investment decisions using marketing science techniques and answering key questions in areas of effectiveness and attribution, ROI, consumer response, segmentation, and targeting in offline and online media. Path has immense passion for applying advanced analytics in the advertising business. Previously, he worked with Starcom Mediavest group and OMD . Path has an M.B.A. in marketing and has been a doctoral fellow at UCLA’s Anderson School of Business.

  Brad Smallwood – Head of Measurement and Pricing, Facebook, Inc.

Brad Smallwood is head of measurements and insights at Facebook, Inc. Prior to Facebook, Brad was the general manager of Yahoo’s multi-billion dollar display advertising marketplace. With companies like Namezero, AllAdvantage, and Revcube, he developed a series of state-of-the-art ad targeting and ad serving techniques. Prior to his transition to online, Brad was one of the early innovators in the pricing space, developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.

  Jim Spaeth – Partner, Sequent Partners

Jim Spaeth is a partner at Sequent Partners. Prior to this, he served as president of the Advertising Research Foundation for seven years. Previously, Jim spent over a decade developing new research tools to improve clients’ business performance. He also led the media research and planning function at General Foods and Y&R. Jim holds a B.A. in mathematics, an M.S. in econometrics, and Ph.D. in economics.

  Nancy Smith – President & CEO, Analytic Partners

Nancy Smith founded Analytic Partners in 2000 and is proud to lead the world's largest, independent global marketing analytics consultancy. Previously, she worked at ASI (now Ipsos ASI) and Clairol (now P&G) where she managed marketing insights projects, teams, and vendors. Nancy has an M.B.A. from the University at Buffalo School of Management, where she focused on econometrics, marketing, and international business.

  Michael von Gonten – Chief Analytics Consultant, Effective Marketing Management

Michael von Gonten is the chief analytics consultant at Effective Marketing Management, specializing in advertising research. Since establishing his own firm in 1985, he has consulted for advertisers, agencies and market research companies and had previously worked for major organizations, including ARS, Burke/BASES, Pillsbury, and SC Johnson. He has published both in the U.S. and abroad, with papers appearing in the Journal of Advertising Research and AdMap.

  John Walthour – Director, Global Consumer Insights, General Mills

John Walthour is director of Global Consumer Insights at General Mills. Since joining General Mills in 2000, he has worked across a broad spectrum of brands, including Cheerios, Old El Paso, Häagen-Dazs, Nature Valley, and Fiber One. He also led the Consumer Insights function in the United Kingdom for Cereal Partners Worldwide, a joint venture between General Mills and Nestle. Prior to General Mills, he worked for Nielsen and John Morton Company. John has a B.A. in economics from Northwestern University and an M.B.A. from the University of Minnesota’s Carlson School of Management.

 

OVERVIEW

Industry Leader Forum
Time-Life Building
1271 Avenue Of The Americas
(Between 50th & 51st)
New York, NY 10020
October 29, 2013

IFL Program
Download agenda (PDF)