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ALERT: Focus on Tomorrow's Growth
Shift the focus from today’s targets and understand values, not just demographics.
Gayle Fuguitt – CEO and President, The ARF
David Burstein – Author of Fast Future: How the Millennial Generation is Shaping Our World; CEO and Co-Founder, Run for America
Media Tech Perspectives: Shaping Products and Messaging on the Bleeding-Edge
Mark López – Head of U.S. Hispanic Audience, Google, Inc.
Nuria Santamaría – Head of Multicultural Strategy, Twitter
Moderator: Alan Murray – Editor, Fortune
Media Perspectives: Lessons From the Trenches
Lauren Michaels – President, Latina Media Ventures
Idea Exchange Lunch
Share your POV and takeaways on advertising effectiveness, audience targeting and optimizing ROI relative to multicultural and millennial segments.
ADVANCE: Win With This Audience
Address market needs, focus on growth.
Monique L. Nelson – Chairman and CEO, UWG, Inc.
Deidre Smalls-Landau – EVP, Managing Director Mediabrands/Identity
Nita Song – President & COO, IW Group
Steve Stoute – Founder and CEO, Translation