2014 Industry Leader Forum Program
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Industry Leader Forum Program

9:00am-9:30am

ALERT: Focus on Tomorrow's Growth
Shift the focus from today’s targets and understand values, not just demographics.
Gayle Fuguitt – CEO and President, The ARF
David Burstein – Author of Fast Future: How the Millennial Generation is Shaping Our World; CEO and Co-Founder, Run for America  


9:30am-2:00pm

ACT: Invest in New Loyal Targets
How to: stories, lessons, and solutions.
Marlen Esparza – Olympic Medalist at the 2012 London Summer Games
Moderator: Soledad O’Brien – Chairman, Starfish Media Group

Ann Simonds – SVP, President, Baking Products, General Mills
Moderator: Soledad O’Brien – Chairman, Starfish Media Group

Media Tech Perspectives: Shaping Products and Messaging on the Bleeding-Edge
Mark López – Head of U.S. Hispanic Audience, Google, Inc.
Nuria Santamaría – Head of Multicultural Strategy, Twitter
Moderator: Alan Murray – Editor, Fortune

Media Perspectives: Lessons From the Trenches
Lauren MichaelsPresident, Latina Media Ventures 

Idea Exchange Lunch
Share your POV and takeaways on advertising effectiveness, audience targeting and optimizing ROI relative to multicultural and millennial segments.


2:00pm-5:30pm

ADVANCE: Win With This Audience
Address market needs, focus on growth.
Monique L. NelsonChairman and CEO, UWG, Inc.
Deidre Smalls-LandauEVP, Managing Director Mediabrands/Identity
Nita SongPresident & COO, IW Group
Steve Stoute – Founder and CEO, Translation

OVERVIEW

Industry Leader Forum
Time-Life Building
1271 Avenue Of The Americas
(Between 50th & 51st)
New York, NY 10020
October 30, 2014

Overview
Program
Speakers

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