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Friday, November 30, 2012 |
Consumer insight generation has never been more challenging than now. Consumers are interacting in new ways and social media is enabling consumers to communicate with more people in less time than ever before. And yet they seem to be less willing to engage in research. How does the insights industry need to transform in response to these changes? At the ARF’s Industry Leader Forum you will learn about new tools that will help marketers extract the deep insights they need to achieve competitive advantage.
 Pam Forbus VP, Strategic Insights, Frito-Lay North America |
 Dan Goldstein Principal Researcher, Microsoft Research |
 Tod Johnson Chairman and CEO, The NPD Group |
 Joan M. Lewis Global Consumer & Market Knowledge Officer, Procter & Gamble |
 Michelle Peluso Global Consumer Chief Marketing and Internet Officer, Citigroup |
Industry Leader Forum 2012
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| As so many of us were and still are affected by Superstorm Sandy, the ARF will be donating 5% of each event registration to the American Red Cross Disaster Relief Fund to help victims in the tri-state area. |
