Industry Leader Forum - NY Speakers

Industry Leader Forum - NY Speakers

Gregg Archibald – Senior Partner, Gen2 Advisors

Gregg Archibald is a marketing researcher and strategist dedicated to helping the research industry navigate the wave of changes that are making the field both more challenging and exciting. He has spent most of his career helping organizations understand the consumer. In that role, he has adapted from a singular context to the multi-dimensional view that advances in information and analysis have allowed. Historically, his focus has been on helping Fortune 500 companies and advertising agencies deepen their knowledge of consumer trends and insights and facilitating the convergence of this knowledge and business success. Currently, he is taking that experience to the research industry itself. As a senior partner with Gen2 Advisors, he is focused on making insights organizations better. Even with 20 years of marketing research and insights experience with companies like AT&T, Capital One, Marriott, and GE Financial, the excitement is still there. As our ability to collect, organize, and distill information continuously develops, so will our ability to improve the consumer's life. Gregg holds an M.B.A. from the University of Memphis and spends his time in Richmond, VA, with his son and two dogs (one is a blue-ribbon Frisbee dog).

Mike Bloxham – Executive Director, Media Behavior Institute

Mike Bloxham has worked in media research and consulting for over 20 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. A recognized innovator and thought leader in the media space, he has extensive experience in attitudinal and behavioural research across all media and marketing channels with a particular emphasis on the integration of emerging and traditional media.

Prior to Media Behavior Institute, Mike set up and led the Insight & Research team at Ball State University’s Center for Media Design, which developed observational research methods regarded by many as some of the most ground-breaking media research of recent years. In the UK, Mike also advised major brands on developing inter-disciplinary marketing and media strategies based on consumer insights. Mike is a frequent and renowned conference speaker and writes regularly for Media Magazine, Mediapost and others on a range of media and marketing issues. His research has been regularly referenced by journalists and industry executives.

David Brudenell – EVP, pureprofile

As EVP, David Brudenell oversees all revenue and customer operations, as well as marketing and partnerships for pureprofile. Since joining in 2005, he has held several positions with the company, most recently leading pureprofile's global direct sales operations as commercial director. He also developed and manages the company's operations in Sydney, London, Mumbai, New York, and San Francisco and is responsible for creating and expanding strategic partnerships in those regions for the benefit of pureprofile's growing number of users and clients. David holds an M.B.A. from the Sydney Business School and an honours degree in Biology from the University of Western Ontario, both of which were awarded with distinction. As a new resident of New York and despite living in Sydney for the past eight years, David has very much retained his Canadian accent and sense of humour, eh.

David Forbes, Ph.D. – President & CEO, Forbes Consulting Group

David Forbes is president and CEO of Forbes Consulting Group. Since 1985, he has guided the company in delivering psychological consumer insight and strategic business planning to Fortune 1000 corporations worldwide. David is the creator of the MindSight® emotional assessment technology, an applied neuropsychological method for understanding emotions that can be deployed on mobile communication platforms to learn about emotions in the moment—at critical points in the lifestyle. He is also the author of a recent article aimed at unifying motivational theory, published in the Review of General Psychology. He holds an M.Ed. in human development from Harvard University and a Ph.D. in clinical and cognitive psychology from Clark University.

Pam Forbus – VP, Strategic Insights, Frito-Lay North America

Pam currently leads a 30-member team of strategy, insights, and analytic professionals at Frito-Lay, a leading CPG company with six brands over $1 billion in sales. She and her team are known for going beyond traditional research to lead a wide range of work including: demand-based innovation and growth strategy through advanced marketplace understanding, foresight, and consumption projections; portfolio management and plan forecasting through advanced analytics; new product, communication, and retail optimization through advanced understanding of consumer/shopper decision sciences—using implicit and explicit techniques; change management deployment to ensure learning is activated across the system.

After a 12-year account service and planning career in the advertising agency industry with Y&R, Chiat/Day, and Campbell-Ewald, Pam jumped to client-side in the fall of 2000, joining Frito-Lay’s insights team. By 2006 Pam’s innovative work on the flagship Lay’s brand earned her a Gold ARF David Ogilvy award, a first for Frito-Lay and PepsiCo. In 2007 Pam was promoted to lead the insights function, and her team has since earned several more industry awards, from the Grand Ogilvy award for Cheetos in 2009 to last year’s IIR Explore award for "Behavioral Economics to Better Understand Shopper Motivations Around Bundled Promotions."

Pam serves on the advisory board of the University of Texas Center for Customer Insight and Marketing Solutions. She graduated with honors and a B.B.A. from Saginaw Valley State University and holds a professional certification in marketing research from The University of Georgia. An avid golfer and art-lover, Pam is originally from the Detroit suburbs, is a mother to three daughters, and currently lives in Plano, Texas, with her husband Robert.

Katy Giffault – VP, Global Consumer Insights, Hasbro, Inc.

Katy is celebrating her third year at Hasbro, Inc. as the vice president of Global Consumer Insights. Hasbro’s transition from a leader in toys and games into a branded play company involved in motion picture entertainment, digital gaming, lifestyle licensing, publishing, and television is credited to the company’s ability to innovate, re-imagine and re-invent its world-class portfolio of brands. Her role in Global Consumer Insights places the consumer at the center of all of their design and marketing efforts.  Prior to joining Hasbro she led the global branding program at United Technologies Corporation (UTC). In 2011 she was one of eighteen marketing leaders named Internationalists of the Year by The Internationalist magazine.

Don Gloeckler – EVP, Chief Research Officer, ARF

Don is EVP and Chief Research Officer of the ARF, joining in January 2012 after completing a 33-year career at The Procter & Gamble Company, where he held research management positions in the United States, Canada, and Japan. He has been co-chair of the ARF Research Quality Forum and a member of the TrueSample Quality Council. He is currently a member of the board of directors of disABILITYinsights, a non-profit organization that studies and represents the needs of persons with disabilities. Previously, Don was a member of the board of directors of the Media Rating Council, the board of directors and steering committee of the Nielsen Media Research Council for Research Excellence, and the advisory board for NielsenConnect. In 2006, he was recognized by Advertising Age as one of the magazine's Media Mavens. Don was born and raised in Ohio and holds an M.B.A. from The Ohio State University, a B.B.A. from the University of Cincinnati, and a certificate in Lay Pastoral Ministry from the Athenaeum of Ohio, Mount St. Mary's Seminary. He resides in Cincinnati with his wife, Linda. They have four children and one beautiful granddaughter.

 Dan Goldstein – Principal Researcher, Microsoft Research

Dan Goldstein is principal researcher at Microsoft Research in New York City. He was formerly principal research scientist at Yahoo Research and assistant professor of marketing at London Business School. His areas of expertise and research are behavioral economics, internet marketing, and consumer behavior.

He received his Ph.D. at The University of Chicago and has taught and researched at Columbia University, Harvard University, Stanford University and Germany’s Max Planck Institute, where he was awarded the Otto Hahn Medal in 1997. His academic writings have appeared in journals including Science, Psychological Review, Journal of Consumer Research and the Journal of Marketing Research. His publications for practitioners include four articles in Harvard Business Review.

Dan sits on the Academic Advisory Board of the UK Government's Behavioral Insights Unit, as well as the Advisory Board of Allianz Global Investors’ Center for Behavioral Finance Research.

Dan’s work has been featured by The Wall Street Journal, The New York Times, The Financial Times, ESPN, Time and The Washington Post, as well as in books such as Thaler and Sunstein’s Nudge, Ariely’s Predictably Irrational, Gladwell's Blink, and Taleb's The Black Swan.

Bill Harvey – Vice Chairman and Chief Research Officer, TRA, Inc.

Bill Harvey has led the way in media research for over three decades, with special emphasis on new media. He has on more than one occasion changed the course of the media industry. Bill is now the vice chairman and chief research officer of TRA, Inc., a technology-based media research company which he co-founded. TRA is the first company to invent and produce a patented means to continuously measure the effects of advertising stimuli on purchase behavior changes on privacy-protected samples of over a million homes. Mark Lieberman, TRA co-founder and chairman/chief executive officer, says of the Spirit of America project, "The TRA family is proud of Bill's involvement, as we are of like mind: the U.S. can just change the way it thinks, and be all that it was meant to be, again."

Early in his media research career, Bill became interested in broader social issues, which he believes can be addressed with solutions centering on the use of the mind at an individual level. This coalesced into a set of theories that became the basis of his nonprofit 501.C.3 foundation, The Human Effectiveness Institute (THEI). Simply stated, the mission of THEI is to improve decision making by disseminating tools for internal information processing optimization, similar to the media optimization tools he helped invent for the marketing industry. The Democracy Channel is such a tool for the improvement of decision making. The roots of this project can be found in three of Bill's blog postings, May 24, June 8 and 13, 2011, in the archive at

One of the first projects of THEI was an effort in 1976 to percolate grassroots ideas up to government. The project was called Plans for America and drew laudatory letters from President Jimmy Carter and key members of Congress. Today that project is being reborn as The Democracy Channel, empowered by the new interactive media that Bill helped create through his newsletter and consulting companies.

In addition to speaking at West Point, Bill has been called upon to counsel the U.S. Army and U.S. Navy in methods of achieving higher performance through improved cognitive methodology—based on the techniques in his book, Freeing Creative Effectiveness. Bill has produced a number of television programs including "Mind Magic: How to Focus for Success", "The Pope at Castel Gondolfo", and "The First Ned Harvey".

Terese Herbig – SVP, Sales & Marketing, TRA, Inc.

Terese Herbig is the SVP of Sales and Marketing for TRA (TiVo Research and Analytics, Inc.) During her more than three years at TRA, she has led the innovation of media planning, buying, and measurement using consumer purchase behavior for the CPG advertiser and agency practices. She is also the lead marketing executive for the organization. She has 25 years of packaged goods experience and has held positions with leading research firms such as SAMI, Nielsen Marketing Research, Information Resources, and Nielsen IAG. Prior to TRA, she successfully built and led the CPG vertical for IAG, which was purchased by Nielsen in 2008. Herbig has held senior positions in Global Solution Product Management and Marketing, CPG and Retail Marketing, Client Service, and Sales force development. Throughout her career, Herbig has had the opportunity to developed key relationships with major manufacturers and retailers including Kraft, P&G, PepsiCo, Wal-Mart, Target, Kroger, and many others.

Tod Johnson – Chairman and CEO, The NPD Group

Tod Johnson has been the chairman and chief executive officer of The NPD Group for over 40 years. The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps clients identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless.

Within the industry, Tod is a past chairman of the Advertising Research Foundation and founding co-chairman of the Council for Marketing and Opinion Research (CMOR). He has published extensively on brand loyalty. Tod received his B.S. and M.S.I.A. degrees from Carnegie Mellon University, where he also taught part-time. He is a Life Trustee at Carnegie Mellon University, a member of the board of directors of The Metropolitan Opera and Catalina Marketing Corporation, and a member of the Regional Customer Advisory Board of JPMorgan Chase. He participated in the second year of the student cultural exchange program with the Soviet Union, which represented the first contacts between the U.S. and the Soviet Union after World War II.

Manvir Kalsi – Manager of Market Intelligence, Samsung Electronics

Manvir Kalsi is a manager of Market Intelligence at Samsung Electronics' North American headquarters. He currently oversees research for the mobile entertainment and home appliance categories and manages the social media research platforms. Before Samsung, Manvir was at Knowledge Networks, a custom research firm focusing on online research for consumer products and services, pharmaceuticals, retail, media, and public policy.

David Krajicek, Ph.D. – CEO, GfK Custom Research North America

A seasoned marketing consultant and executive with over 20 years of experience, David is currently chief executive officer of GfK Custom Research North America, part of the GfK Group and one of the world's largest research companies. He was appointed to this role in January 2012 and is responsible for running all facets of the business in the region. Joining GfK in 1995, David most recently held the position of co-president of Custom Research North America, where he was responsible for managing GfK's client consulting groups, a diverse set of sector experts and research industry thought leaders who provide research and consulting services to a wide variety of companies. David also held leadership roles in the region's Business and Technology sector and Brand & Communications practice. Prior to joining GfK, David served as a senior consultant for the North Bay Group, a management consulting company, and was an analyst at Southern California Edison, a large investor-owned electric utility in California. David also taught statistics and cognitive psychology at Pomona College in Claremont, California. David holds a B.A. from the University of California, San Diego, and an M.A. and Ph.D. from the Claremont Graduate University.

Joan M. Lewis – Global Consumer & Market Knowledge Officer, The Procter & Gamble Company

Joan M. Lewis is the Global Consumer & Market Knowledge (CMK) Officer at The Procter & Gamble Company (P&G). Within P&G’s broad focus on consumers, CMK plays the primary role in leading consumer understanding, which includes deep consumer insight as well as expert market understanding. P&G makes over five million consumer contacts in 100 countries, and invests more than $350 million in over 20,000 consumer research studies, every year. Joan is responsible for overseeing about 1,300 global CMK professionals in over 50 countries who deliver insights that drive competitive advantage in P&G’s strategies, portfolios, innovations, brands, and in-market activities.

Joan joined P&G in 1987 and has touched virtually every area of P&G’s business in her experience with the company. She’s worked in the Paper and Health Care divisions, and spent several years in Europe leading work in several developing countries. She has also led consumer research for the North America business, the Feminine Care Global Business unit, and P&G’s Global Operations. Joan was recognized as one of Advertising Age’s “Top 25 Women to Watch” in 2010. Joan is a native of Cincinnati, Ohio, and a graduate of Miami University (in Ohio). She lives in Cincinnati with her husband and two young sons. Joan is active in the global market research industry and in various local community activities.

John Lewis – President, Consumer North America, Nielsen

John Lewis serves as president of the North American Consumer division of Nielsen. Appointed to this role, John is responsible for the management, business performance, and strategic direction of Nielsen's Consumer Group in the United States and Canada. John is also responsible for accelerating revenue growth across all marketing information-related businesses in North America.

From 1994 to 1999, John served as executive vice president, Marketing, ACNielsen USA. During his tenure, he improved the marketing function, accelerated product development, helped restore ACNielsen's competitive leadership position and launched new products. John rejoined ACNielsen as president and chief executive officer in January 2006. John came to ACNielsen from his role as president and CEO of Knowledge Networks, a venture-backed marketing information company. Knowledge Networks is a leader in the online marketing survey research space. John led the company from a startup to a growing leader in this segment of the industry.

Prior to Knowledge Networks, John ran another venture-backed startup as president and chief executive officer of SMS Technology, an innovative provider of packaging to the Consumer Packaged Goods industry. Earlier in his career, John was one of the first employees of The NutraSweet Company, where he held a number of executive positions including general manager of the Consumer Products Division and chief marketing officer. John holds an M.B.A. from Northwestern University's Kellogg School of Management and B.A. in political science from Princeton University.

Carl D. Marci, M.D. – CEO and Chief Science Officer, Innerscope Research

Dr. Carl Marci is co-founder, chief executive officer, and chief science officer of Innerscope Research. He is the former director of social neuroscience at Massachusetts General Hospital and former visiting lecturer at Massachusetts Institute of Technology’s Program in media arts and sciences. He received his B.A. with honors at Columbia University, his M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar, and then completed his M.D. with honors at Harvard Medical School. Dr. Marci is on the faculty of Harvard Medical School and has extensive training in psychophysiology and neuroscience through two National Institutes of Health research fellowships. He has published numerous articles in peer-reviewed science journals, gives lectures nationally and internationally, and is a leader in the new fields of social neuroscience and neuromarketing research.

Bruno Melone – Principal, 4i, Inc.

Bruno Melone is a successful executive with broad exposure in consumer packaged goods and business-to-business marketing, specializing in consumer insights and marketing analytics. In 2012 he became a principal at 4i, where he leads key insight and analytics transformational projects. From 2004–2011, Bruno held key analytic management roles at Nielsen and was responsible for major account management, opportunity identification, project delivery, team development, and recruiting. He also led teams in delivering projects that generated direct business impact by providing strategic insight on response/profitability of client activities via marketing mix, price elasticity, CRM program assessment, advertising testing, sku optimization, in-store promotional assessment, and shelving assessment.

Before Nielsen, Bruno was director of Analytics and Syndicated Services at ConAgra Foods, where he managed ongoing relationships between ConAgra and key syndicated information suppliers (IRI and Spectra). His responsibilities required interaction on all functions of vendor activity from advanced analytics through database delivery. Internally, he played a key role in the organization's acceptance and usage of insights and analytics and interacted daily with senior management and the marketing, sales, and finance departments, and provided strategic guidance on a variety of issues. Prior to ConAgra, from 1992–2002, Bruno was vice president of the Analytics Insight Group at IRI. There he led analytic teams that delivered impact to clients across a variety of types of business issues using advanced techniques. His responsibilities included ongoing client interaction, development of staff, resource allocation, revenue management, recruiting, and technical oversight of projects. Bruno has an M.B.A. with a focus in marketing and finance from The University of Chicago.

Michelle Peluso – Global Consumer Chief Marketing and Internet Officer, Citigroup

Michelle Peluso is the Global Consumer Chief Marketing and Internet Officer for Citigroup.  She is passionate about ensuring the Citibank brand shines for consumers around the world, and that the company continues to make strides to lead in a digital world.  In February of 2009, Michelle left Travelocity where she had been CEO since 2003, after serving as the company’s chief operating officer and senior vice president of product strategy and distribution for several years prior.  Under her leadership, Travelocity experienced a dramatic turnaround in both growth of revenue and profitability. In her role as CEO, she launched Travelocity’s innovative net rate hotel and dynamic packaging programs, which catapulted Travelocity back to growth and profitability, and she helped lead the build-out of the company’s dreaming and planning tool, ExperienceFinder. She also launched the award-winning Roaming Gnome marketing campaign and led the rollout of The Travelocity Guarantee, a one-of-a-kind proposition that shows Travelocity’s commitment to the customer experience. Peluso also spearheaded Travelocity’s emergence as a global player with the acquisition of and the organic growth of ZUJI.  Under her watch, Travelocity extended its role in the corporate space with Travelocity Business. 

Peluso joined Travelocity following the company’s acquisition of Site59, a travel site she created and launched in 2000. Site59 became the leader in the US "last minute deals" arena and won numerous honors for innovation, before it was acquired by Travelocity in March 2002. Prior to leading Site59, Peluso served as a White House Fellow and Senior Advisor to Labor Secretary Alexis Herman and worked as a case leader for The Boston Consulting Group in New York and London. Peluso has been tapped as an executive to watch by Forbes, The Wall Street Journal and has been featured in several “40 under 40” lists. She received the Stevie Award for Lifetime Achievement in Business; she has been recognized by the National Italian American Foundation with the Special Achievement Award in Business; Fast Company Magazine named her a “customer-centered leader”; and she is a noted speaker as well.  She serves on the Board of Directors for the Gilt Groupe and has previously served on the Board of Directors for OpenTable. Peluso received her master’s degree in economics, philosophy and politics from Pembroke College at Oxford University where she was a Thoroun Scholar, and her bachelor’s degree from the University of Pennsylvania’s Wharton School of Business.

Read about Michelle Peluso in this October 22, 2012 AdAge article:
Proven CEO Becomes a CMO, Tackles Me-Too Financial Marketing

David Polinchock – Director, AT&T AdWorks Lab

David oversees the day-to-day operations of the AT&T AdWorks Lab, a place to explore insights from its proprietary, aggregate data and innovative ad opportunities. This unique lab serves as a living canvas for the capabilities of AT&T AdWorks. Visitors enter into an immersive world of data, new media, and emerging technologies and leave with new ideas and actionable programs to participate in. Previously, David explored emerging technologies for 20 years, starting with virtual reality in 1990. He continues to explore emerging technologies that enable companies to create more compelling, authentic, and relevant brand experiences. His work has won major awards, including two Gold Pencils, a Cannes Lion, and his in-cinema work was called “one of the best ideas in the world” by Brandweek. He is also a leading voice in the conversation on the socialization of place and the exploration of how digital technologies will impact the physical space. David has been very fortunate to travel with his daughter Sydney, who helps him remember that the most important experiences are the ones you share with people you love.

Steve Rappaport – Knowledge Solutions Director, ARF

Steve Rappaport, ARF Knowledge Solutions Director, helps member companies build brands through the ARF's Knowledge Center. The ARF Knowledge Center organizes and synthesizes the knowledge generated through ARF activities along with archival sources and trusted third-parties, and then makes them available through a family of self-service sources, such as the ARF's industry leading PowerSearch database, Morning Coffee newsreader, and also through assisted research and consulting services available from the ARF Knowledge Center. Steve is the author of Listen First! Leveraging Social Media for Business Advantage (Wiley 2011), and lead author of the best-selling The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (Wiley 2007).

Eugene Roytburg, Ph.D. – Managing Partner, 4i, Inc.

Eugene Roytburg has over 20 years of experience developing and transforming analytics and insight functions and driving higher value add to clients. Currently, he is a managing partner at 4i, an insights and analytics function consulting firm that helps clients transform into strategic foresight organizations with maximum cIQ and ROII. Previously, he was a senior advisor at A.T. Kearney, where he advised on growth, innovation, insight, and analytics issues and helped to develop the vision for how consulting will be done in the future. Until May 2010, Eugene led Nielsen Business Consulting Services (BCS) and drove Nielsen's expansion into strategic insight, foresight, and growth areas by demonstrating how data, insights, analytics, and consulting can be combined to drive higher value add to clients.

Prior to joining Nielsen in 2005, Eugene led SPSS' business and analytical consulting organization and helped transform SPSS from a technology developer to an analytical business solutions provider. From 2001–2004, he was CEO and President of 4i Consulting Group, a management and analytical consulting firm specializing in developing and delivering system approach-based analytical, innovative, and optimized business solutions. Eugene is also the developer of renowned business management practices, such as Business is Science First, Predictive Growth and Foresight, Consumer Insight Value Equation, cIQ and GrowthAQ, Analytical Business Solutions, Business Process Optimization, Customer Need System, Predictive Innovation Development and Evaluation Processes, Product Functionality Modeling, Virtual and Optimized Technology Development, and the Innovation Activity Index. He has 22 years of corporate (CNH, SPSS, Nielsen), academic (Moldova Academy) and consulting experience leading strategic management consulting firms such as Booz, A.T. Kearney, 4i Consulting Group, and Business Management Consultants. Eugene has a Ph.D. in systems engineering (and a minor in mathematics) from the University of Minnesota and an M.B.A. with an emphasis on strategy, operation, and innovation from Northwestern University's Kellogg School of Management.

Renne Smith – Chief Research Officer, Kantar

Renee Smith serves as Kantar’s Global Chief Research Officer, partnering with clients and with teams from across the Kantar group of companies to improve the actionability and value of the information delivered to clients. She also leads Kantar initiatives that facilitate alignment to best practices and the use of new tools and approaches. During the course of her career, she has conducted research on research and presented the findings at industry conferences around the world. Most recently Renee has been collaborating with Kantar colleagues on research and presentations related to survey modularization and data fusion. Renee holds a Ph.D. and an M.A. in political science from Michigan State University and a B.A in journalism from Central Michigan University. Prior to moving into market research, Renee was a newspaper editor/reporter and a faculty member at the University of Rochester.

Richard Thorogood – Vice President of Global Oral Care Insights, Colgate-Palmolive

Richard Thorogood is vice president of Global Oral Care Insights for Colgate-Palmolive. Prior to this role, he was director of Insights for Colgate-Palmolive’s U.S. Company, previously having held a similar role with Colgate-Palmolive in Europe. Richard's research experience includes a variety of roles with Gillette and TNS. Initially a chemist, his entry to research came with M&M/Mars. Richard’s diverse background has fueled a belief in the need for research to make a commercial impact, and as a result, Richard has championed new tools and techniques across his roles.

Jeb Tilly – Group Director, Cultural and Business Insights, CP+B

Jeb is a former award winning journalist and contributor to the Washington Post, People Magazine and Men’s Journal. He has directed consumer research and strategy for companies including Intel, Sony, Colgate-Palmolive, Starbucks, Unilever and Sara Lee. Most recently he leads CP+B's planning efforts for Kraft Macaroni and Cheese and Domino's. In 2011 he won the Advertising Research Foundation's Grand Ogilvy for excellence in advertising research for work on Domino's Pizza Turnaround campaign.

Shelley Zalis – CEO, Ipsos Open Thinking Exchange

Shelley Zalis has been a leader of change in the market research industry. As a first-mover (and black sheep), Shelley envisioned and pioneered the use of online research well before any other company recognized the potential. Her drive, vision, and endless passion to deliver innovative research tools are uniquely balanced by her keen ability to listen, learn, connect, and bring others together to create new markets. She remains focused on conceiving new ideas and using fresh thinking to meet the evolving demands and needs of her client base, the exploding possibilities of the internet (blogs, social networking, and the intense and increased use of digital media), and continuously challenging the status quo to understand consumers today. In 2008, Shelley was awarded the Ernst & Young Entrepreneur Of The Year® award in the online services category, and in 2010 she won the ARF Great Minds in Innovation award. Under Shelley’s vision and guidance as founder and CEO, OTX became the 18th largest research company in the world in nine short years and in January 2010 was acquired by Ipsos. Shelley now leads the Ipsos Global Innovation Center, Ipsos Open Thinking Exchange, pioneering next generation research solutions.

John Zogby – Founder, Zogby Poll; Senior Analyst, JZ Analytics

Founder of the Zogby Poll, the “second best known polling brand in the U.S. today,” (The Washington Post) John Zogby remains the hottest and most accurate pollster and analyst of America’s political and cultural landscape. Called “The Prince of Polling” by political strategist Mary Matalin, John has been involved with five presidential elections as a national pollster and veteran analyst. In addition to his very active left brain activities—crunching numbers that have been consistently among the most accurate opinion research data available—Zogby is also a well‐known interpreter of the American and global scene.

As author of the New York Times bestseller The Way We’ll Be: The Zogby Report on the Transformation of the American Dream, Zogby continues to put his finger on the pulse of America, creating a portrait of the trends that drive our society today and in the future. He has delivered over 100 speeches, public lectures, and salon sessions each year since 1999, and with every audience his goal is both to educate and entertain. A teacher at heart with 24 years of experience as a professor of American history and politics, his public persona is always conversational, humorous, poignant, and useful. Few speakers bring the combination of accurate data, trend spotting, storytelling, and global perspective that John Zogby delivers.

Currently, Zogby pens a weekly column for, a weekly report card on President Obama’s performance for The Washington Times, and a monthly column for Politics magazine. A well‐known political and social pundit, his work has been featured in op‐ed pages worldwide, valued in corporate boardrooms, and considered a “must‐read” at every level of America’s political landscape. John has been interviewed by every major U.S. news and cable network, and has served as an election analyst for the BBC, CBC, and Al Jazeera, among others.



Industry Leader Forum 2012

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