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2014 ARF Great Mind Awards

Announcing the Great Mind Award Winners!

On March 26, we held the 2014 ARF Great Mind Awards to honor those who have truly made a difference in the advertising research industry this past year. See below for the winners!

Lifetime Achievement Award
William A. Cook, Ph.D.

Outstanding Board of Directors Lifetime Achievement Award
Gian Fulgoni

Future-Forward Award
Gold
Kristin Luck, Decipher

Silver
Lauren Moores, Dstillery

Bronze
Jennifer Gove, Google, Inc.

Innovation Award
Gold
Jack Koch, Electronic Arts

Silver
Adapting Media Planning to the Evolution of TV Ads (Research project)
Contributors:

Jodi Andrews, PHD Victor Peng, PHD
Renee Cassard, PHD Steve Riddle, Telmar
Sandy Eubank, PHD Roza Salazar, PHD
Devin Fallon, Yume Risa Sanchez, PHD
Michael Giangrasso, Nielsen Ponnampalam Selvarantnam, PHD
Harry Keeshan, PHD Shawn Song, PHD
Kevin Killion, Stone House Systems/TV View     Kelley Train, PHD
  Ann Zahm, Telmar

 
Silver
Amy Shea, ASC Consulting

Bronze
Christophe Morin, SalesBrain

Rising Star Award
Gold
Prerrit Souda, TNS Global

Silver
Shawn Baron, Undertone

Bronze
Anne Stava, AOL
Pranav Yadav, Neuro-Insight US

ARF Member Ambassador of the Year Award
Jeff Buchan, Google, Inc.
Lori Halivopoulos, GfK
Yashoda Sampath, Huge
Kristy Vance, Unilever

Journal of Advertising Research Best Paper Award
Leveraging Synergy and Emotion in a Multi-Platform World: A Neuroscience-Informed Model of Engagement (December 2013, Vol. 53, No. 4)
Audrey Steele, Fox Broadcasting Company
Devra Jacobs, Innerscope Research, Inc.
Caleb Siefert, University of Michigan
Randall Rule, Innerscope Research, Inc.
Brian Levine, Innerscope Research, Inc.
Carl D. Marci, Innerscope Research, Inc.

How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertisements (June 2013, Vol. 53, No. 2)
Altaf Merchant, University of Washington, Tacoma
Kathryn LaTour, Cornell University
John B. Ford, Old Dominion Univesity
Michael S. LaTour, Cornell University

GfK Next Generation Award
Crowdfunding and Crowdsourcing as a Dual Process: How Social Media Impacts New Movie Development (Purdue Unversity, Camulet)
Contributors:
Reem Aljar
Weizhi Chen
Joseph Crisan
I-Chun Lee

President's Award
Mary Ellen Gordon
Theresa Nguyen, Electronic Arts

Overview

2014 Great Mind Awards
March 26, 2013
12:30–1:45pm
Marriott Marquis, NYC

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