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On March 26, we held the 2014 ARF Great Mind Awards to honor those who have truly made a difference in the advertising research industry this past year. See below for the winners!
Lifetime Achievement Award
William A. Cook, Ph.D.
Outstanding Board of Directors Lifetime Achievement Award
Kristin Luck, Decipher
Lauren Moores, Dstillery
Jennifer Gove, Google, Inc.
Jack Koch, Electronic Arts
Adapting Media Planning to the Evolution of TV Ads (Research project)
|Jodi Andrews, PHD||Victor Peng, PHD|
|Renee Cassard, PHD||Steve Riddle, Telmar|
|Sandy Eubank, PHD||Roza Salazar, PHD|
|Devin Fallon, Yume||Risa Sanchez, PHD|
|Michael Giangrasso, Nielsen||Ponnampalam Selvarantnam, PHD|
|Harry Keeshan, PHD||Shawn Song, PHD|
|Kevin Killion, Stone House Systems/TV View||Kelley Train, PHD|
|Ann Zahm, Telmar|
Amy Shea, ASC Consulting
Christophe Morin, SalesBrain
Rising Star Award
Prerrit Souda, TNS Global
Shawn Baron, Undertone
Anne Stava, AOL
Pranav Yadav, Neuro-Insight US
ARF Member Ambassador of the Year Award
Jeff Buchan, Google, Inc.
Lori Halivopoulos, GfK
Yashoda Sampath, Huge
Kristy Vance, Unilever
Journal of Advertising Research Best Paper Award
Leveraging Synergy and Emotion in a Multi-Platform World: A Neuroscience-Informed Model of Engagement (December 2013, Vol. 53, No. 4)
Audrey Steele, Fox Broadcasting Company
Devra Jacobs, Innerscope Research, Inc.
Caleb Siefert, University of Michigan
Randall Rule, Innerscope Research, Inc.
Brian Levine, Innerscope Research, Inc.
Carl D. Marci, Innerscope Research, Inc.
How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertisements (June 2013, Vol. 53, No. 2)
Altaf Merchant, University of Washington, Tacoma
Kathryn LaTour, Cornell University
John B. Ford, Old Dominion Univesity
Michael S. LaTour, Cornell University
GfK Next Generation Award
Crowdfunding and Crowdsourcing as a Dual Process: How Social Media Impacts New Movie Development (Purdue Unversity, Camulet)
Mary Ellen Gordon
Theresa Nguyen, Electronic Arts