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The ARF honored outstanding research minds in the industry – rising stars, research innovator and important contributors to the field.
The ARF celebrates outstanding research minds in the industry with our ARF Great Mind Awards. Honoring rising stars, research innovation and important member contributions to the field, the ARF Great Mind Awards recognize individuals who contribute to the excellence of advertising research and the ARF.
These awards are open only to ARF member companies and their employees and are given in three categories.
In these days of shrinking research budgets and departments, the ARF believes it is vital to recognize the up-and-coming researchers. This award will be given to researchers who have less then 7 years experience, and whose contributions during the last year marked the individual as a researcher with potential for future greatness.
This award will be give to the individual that has developed the most innovative research idea – methodology, theory, service, and solution.
This award is given to individuals who made an outstanding contribution to the ARF in the prior year. From above-and-beyond duty to providing pro bono services, the ARF will recognize members who have made significant contributions to the success of the ARF.