Forums

Retailing of the Future

FORUM

Free for ARF Members.

Thursday, April 16, 2015 • 9:00 AM-5:00PM CT (10:00am -6:00pm Eastern)
Friday, April 17, 2015 • 9:00am – 12:00pm CT (10:00am -1:00pm Eastern)

Venue:
Embassy Suites
303 South Pinnacle Hills Parkway
Rogers, Arkansas 72758
Special Room Rate for ARF Attendees

The ARF and co-host Walmart are gathering industry leaders on Shopper Insights to a two days event with groundbreaking studies, best practices, and case studies on the new Path-to-Purchase and the Always Connected Shopper, digital commerce, innovation in game-changing technologies in retail, and shopper marketing & retailing personalization.

The session will include also interactive sessions in which Advertisers, Retailers, Media Agencies, and Research Companies will discuss leading-edge challenges for succeeding in the retail environment of tomorrow.

Additionally, the event will be packed with networking opportunities for our attendees to meet & greet Industry leaders and expand their networks.

Speakers Include:
Cindy Davis – EVP, Global Customer Insights & Analytics, Walmart
David Guenthner – Marketing Research and Customer Strategy Executive, Walmart
Bob Tomei – President of IRI Consumer & Shopper Marketing, IRI

Register Now

 

 

Health & Wellness Forum

FORUM

Free for ARF Members

Wednesday, February 25, 2015 • 2:30–6:00PM ET

Maximizing Performance: OTC and Rx Business Drivers and Business Intelligence

The next Health & Wellness forum will focus on providing ARF member attendees insights and new ways to think about their business in the Rx, OTC and retail drug sectors.

Kantar Health will share new analytics to evaluate multiple sources of real-world, evidence-based healthcare data, including primary research, social media listening and pop-up communities to maximize channel mix between brand, detail teams and provider communication.

Yahoo! will provide a native advertising overview and case examples that work in our vertical.

ARF will discuss optimizing your consumer/patient insight methodology with the latest best practices in survey quality and mobile survey techniques.

Join us on February 25 live in Parsippany, New Jersey or via simulcast at our offices in New York for the 2015 premier of the Health & Wellness Forum.

Speakers
Ashmeed Ali – Director, Insights, Yahoo!
Mark Sales – Head of Global Brand and Customer Experience Management, Kantar Health
Christopher Bacon – EVP, Global Quality Innovation, The ARF

Register Now

 

 

Generations Forum

Don’t Miss the Boat: Thinking Today About how to Communicate with the Next Generation.

Free for ARF Members 

Tuesday, February 17, 2015 • 2:00–5:00PM ET

Once upon a time, youth marketing was an afterthought, something marketers paid attention to if they had budget left over.  The world has changed. Today, from luxury cars to real estate, marketers across the board are seeing the important role of youth and young adults in setting cultural trends and driving consumer behavior.  As media and technology play an ever‐greater role in our customers’ lives, marketers must stay connected to young consumers to influence today’s growth and tomorrow’s success.

Join us for revolutionary new thinking from leading marketers, academics, and insight gurus on how the youth and young adult market is evolving and what you need to do to connect to this important consumer segment.

The ARF Generations Forum focuses on issues relating to youth and the constituencies that care about them.

Read More

MacroTrends Forum and Holiday Party

FORUM

Free for ARF Members 

Friday, December 12, 2014 • 2:00–5:00PM ET

You know the big macro-trends, but how do you get your organization to act on them?

Join an elite group of industry trend leaders as they share their secrets on turning macro-trends into macro-impact.

Learn which business strategies are the ones that will succeed.

Hear from Macro-Trends storytellers and Key presenters.

Connect with industry experts for a panel discussion and Q&A.

Member Holiday Party immediately following at 5:00-7:00PM ET

Read More