Health & Wellness Forum


Free for ARF Members

Wednesday, February 25, 2015 • 2:30–6:00PM ET

Maximizing Performance: OTC and Rx Business Drivers and Business Intelligence

The next Health & Wellness forum will focus on providing ARF member attendees insights and new ways to think about their business in the Rx, OTC and retail drug sectors.

Kantar Health will share new analytics to evaluate multiple sources of real-world, evidence-based healthcare data, including primary research, social media listening and pop-up communities to maximize channel mix between brand, detail teams and provider communication.

Yahoo! will provide a native advertising overview and case examples that work in our vertical.

ARF will discuss optimizing your consumer/patient insight methodology with the latest best practices in survey quality and mobile survey techniques.

Join us on February 25 live in Parsippany, New Jersey or via simulcast at our offices in New York for the 2015 premier of the Health & Wellness Forum.

Ashmeed Ali – Director, Insights, Yahoo!
Mark Sales – Head of Global Brand and Customer Experience Management, Kantar Health
Christopher Bacon – EVP, Global Quality Innovation, The ARF

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Generations Forum


Free for ARF Members 

Tuesday, February 17, 2015 • 2:00–5:00PM ET
Don’t Miss the Boat:  Thinking Today About how to Communicate with the Next Generation.

Once upon a time, youth marketing was an afterthought, something marketers paid attention to if they
had budget left over.  The world has changed.  Today, from luxury cars to real estate, marketers across
the board are seeing the important role of youth and young adults in setting cultural trends and driving
consumer behavior.  As media and technology play an ever‐greater role in our customers’ lives,
marketers must stay connected to young consumers to influence today’s growth and tomorrow’s

Join us for revolutionary new thinking from leading marketers, academics, and insight gurus on how the youth and young adult market is evolving and what you need to do to connect to this important consumer segment.

The ARF Generations Forum focuses on issues relating to youth and the constituencies that care about them.

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MacroTrends Forum and Holiday Party


Free for ARF Members 

Friday, December 12, 2014 • 2:00–5:00PM ET

You know the big macro-trends, but how do you get your organization to act on them?

Join an elite group of industry trend leaders as they share their secrets on turning macro-trends into macro-impact.

Learn which business strategies are the ones that will succeed.

Hear from Macro-Trends storytellers and Key presenters.

Connect with industry experts for a panel discussion and Q&A.

Member Holiday Party immediately following at 5:00-7:00PM ET

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