ARF Forum Leaders

Jane Altobelli – Chief People Officer and Executive Vice President of Human Resources, SymphonyIRI Group

Jane is responsible for global human resources strategy, talent acquisition and management, performance management, organizational and transformational change initiatives, compensation, and benefits. She has held executive Human Resources positions in Fortune 100 companies and mid market privately held firms; industries include market research, consumer products goods, communications, print/publishing, and professional services.

Prior to joining SymphonyIRI Group, Altobelli was senior vice president at Culligan International, a consumer products company that provides water treatment services and solutions. Prior to Culligan, she held a number of human resources executive positions with the premier provider of print and related services, RR Donnelley, where she led organizational development, talent and performance management in her various roles. In addition to her human resources background, Altobelli has led transformational change efforts, aligning a company’s strategy, structure and culture. She has also implemented human resources strategies across Europe, Asia and South America. Her global and transformational change work has been featured in such publications as BusinessWeek, Chicago Tribune and Crain’s Chicago Business. Altobelli earned a master’s degree in industrial relations and a bachelor’s degree in psychology from the University of Minnesota.

Chris Bacon – Director, Consumer Insights & Strategy, E. & J. Gallo Winery

Chris has led the global consumer insights team at the Gallo Winery since March, 2006. Since joining Gallo, Chris has reshaped the consumer insights function to focus on driving consumer and shopper learning into the decision-making process throughout the winery. Chris brings a CPG discipline to the art of understanding the wine consumer. He began his career in 1988 at General Mills, and went on from there to assignments at the former Pillsbury Company, Citibank, Pepsi, and Colgate-Palmolive. Prior to joining Gallo, Chris was Global Director of Consumer Insights for the Personal Care Division of Colgate-Palmolive. Chris earned his Bachelor of Arts in US History from Yale University in 1984 and his Master of Science in Management from the Sloan School of Management at MIT in 1987. Chris lives in Modesto, CA with his partner, Dan Centeno, and their canine "daughter", Lucha.

Paul Banas – Senior Category Insights Manager, Kraft Foods

Paul Banas is a Sr. Category Insights Manager in the Consumer Insights and Strategy group for the Oscar Mayer business unit of Kraft Foods. Paul is an experienced marketing research professional, with over 16 years of researching and developing consumer insights, focused mainly on the consumer packaged goods industry. His research on Kraft brands has spanned multiple aspects of the business, including new product development, integrated marketing communication and advertising research, brand positioning, and digital media and marketing. Within his current role at Oscar Mayer, Paul is championing efforts to increase the role of digital as a critical part of the future of marketing research, especially in the areas of social media listening, social media tracking and measurement, and digital advertising analytics.

Jatinder Bindra – VP Global Analytics, Kraft

Work with the BUs and regions to lead all marketing and sales analytics across the Kraft Foods Shared Services' organization to facilitate maximizing activation of new and existing analytic capabilities globally. Lead the increased deployment of strategic and tactical analytics including Market Structure, Growth Drivers, Marketing Effectiveness, Strategic Pricing, Portfolio Management, Shopper/Sales Insights, Innovation, etc. Managed business and consumer insights consulting for IRI's largest client (food and beverage sector) and the Retail vertical. Managed largest clients and senior client relationships for MSA and directed client strategy, information, software & data services, business analysis, and consulting. Lead team of 50 direct reports and approximately 50 non-direct reports. Prior experience as Executive Vice President at NFO-Interpublic included planning business, product, and technology strategies and focus areas for interactive information services. Managed substantial revenue from business solutions and marketing and sales consulting as Senior Vice President at Information Resources.

Doug Brooks – EVP, Synovate

A recognized leader in marketing, advanced analytics and management consulting, Doug has advised executives at global brands across almost every industry sector. He has led a variety of innovation initiatives and partnerships related to traditional, digital and social media, and is at the forefront of establishing holistic and leading solutions in these areas.

Prior to rejoining and leading MMA in 2010, Doug held the position of Senior Vice President and General Manager of Modeling & Analytics Solutions at SymphonyIRI. Before SymphonyIRI, Doug served as Senior Vice President of MMA. Doug has also held leadership roles in the business strategy practices of both Arthur Andersen and Bearing Point. Over the course of his career, Doug has challenged the status quo in seeking to drive innovation and the adoption of advanced analytics to transform his clients’ brands. A frequent speaker and author, Doug has written for major advertising publications such as Advertising Age and Brandweek and spoken at many industry conferences, including events run by The Conference Board, The ARF and ANA.

Gerard Broussard – Manager Advanced Advertising Campaign Reporting and Analytics, Canoe Ventures

Gerard Broussard manages advanced advertising campaign reporting and analytics for Canoe's partners and customers and campaign optimization tools and research studies to support Canoe products and data stewardship tools. Gerard has the reputation as a thought leader in the research community. Prior to joining Canoe Ventures, Broussard was at MediaLab, where he served as managing partner for four years and developed and implemented proprietary research to identify sales conversion "sticking points" for major MediaLab accounts. Before MediaLab, he served as senior partner and director of media analytics for mOne/MindShare, where he oversaw a department that provided strategic research guidance in planning/buying direct response and digital media, and he orchestrated primary research surveys to gain deeper understanding of clients' target audience and advertising effects.In the past, he has held various executive and leadership posts at Ogilvy & Mather (as partner and associate director of media research); CBS Television Network, where he was director of market analysis; and at Vitt Media International as vice president of research. Broussard served as co-chair of the Online Media Council at the Advertising Research Foundation from 2005 to 2006 and is a past chair of the Media Rating Council.

David Burgos – Vice President, Millward Brown; Co-Chair of the ARF's People Council

David is the head of the Multicultural Practice at Millward Brown, one of the world's leading market research agencies. He is an industry expert in market segmentation, new product development, and brand and communications research across the U.S. and Latin America. David is the Co-Chair of the Advertising Research Foundation's Multicultural Council and a past recipient of the ARF's Great Mind Award for his contribution to the marketing research industry. A former professor, and co-author of the book, "Ciudad de los Reyes, de los Chavez, los Quispe," David speaks frequently about the changing face of multicultural markets at conferences and industry events. David holds an MBA from Esan University in Peru. He currently resides in the Chicago suburbs with his wife Adriana and two children, Lorenzo and Renata.

Todd Cunningham – Senior Vice President, Brand Strategy & Planning, MTV: Music Television

As one of Brandweek Magazine's Marketers of the Year for 2003, Mr. Cunningham is responsible for leading the MTV global entertainment research and brand development teams in pursuit of business-building opportunities for the core MTV brand and its extensions of MTV2, MTV.com, MTV Films, Programming Enterprises' Branded Consumer Products Division, MTV International and the newest member: College Television Network. In his role, Mr. Cunningham has oversight for all consumer-led facets of MTV's new businesses, identifying insights and brand-building opportunities. Mr. Cunningham began his career in 1987 as an Account Planner at Chiat Day. Mr. Cunningham has chaired the esteemed Annual Global ESOMAR Research Society Conference, been an Advisory Board member for the CDC for 2 years, and served on the Boards for the Children Now organization and the National Campaign to Prevent Teen Pregnancy, while also serving as a Congressional Hearing Speaker. In addition, he has assisted several non-profit organizations in addressing many issues related to young adults and teens of today and tomorrow.

Kerry Edelstein – Market Research Consultant; Owner, Research Narrative

Kerry Edelstein is a market research consultant and owner of Research Narrative, a research and consulting practice based in Los Angeles. Ms. Edelstein previously served as Vice President of Research & Analytics for Joost Media, where she led Joost Media’s research efforts related to advertising effectiveness, consumer behavior, and media trends.

Prior to her tenure at Joost Media, Ms. Edelstein was Vice President of Research at SmithGeiger, a Los Angeles-based media research and consulting firm. In this capacity, she collaborated with renowned media brands such as ABC, Disney, Warner Bros., Discovery, NPR, and NBC Olympics to develop compelling content, launch cross-platform media strategies, and build leading brand portfolios. In her earlier role as Director of Online Research, Ms. Edelstein was instrumental in the development of SmithGeiger’s online research methodologies, including online program testing, ad testing, and talent evaluation. Previously, Ms. Edelstein co-founded and served as Director of Research for filmBUZZ, a market research firm serving the independent film community. She began her career at Harris Interactive, where she became one of the industry’s first professionals to develop expertise in internet-based research.

Edelstein holds an MBA with honors from The Anderson Graduate School of Management at UCLA. She received her undergraduate degree with honors from Cornell University in Biometry and Statistics. She is currently a co-chair of the ARF forum, "Research Therapy: The Marriage of Research and Business."

Dr. Thomas Evans – Vice President of Audio Research and Special Projects for ESPN, Inc.

Dr. Thomas Evans is the Vice President of Audio Research and Special Projects for ESPN, Inc. He is responsible for providing strategic research support and guidance for ESPN's emerging radio and digital audio businesses, for supervising new internal research projects as well as providing leadership for new industry initiatives, and for representing ESPN interests within the industry. Dr. Evans graduated from Austin College, received graduate degrees from Harvard University and Syracuse University, and completed post-graduate work at Harvard University, as well as studied research methods and statistics at Columbia University. His thirty-year research career has included working for the Southwest Center for Urban Research, the Institute for Urban Studies, NBC, Westwood One, Arbitron, Nielsen Media Research, and ABC. Dr. Evans' diverse research experience has included studying personalizing higher education for the Governor of Texas and researching the efforts of U.S. industry in the 1970s to move toward peace priorities for Senator Edward Kennedy. For two years, Dr. Evans took safaris throughout Kenya to interview scattered groups of hunters/gatherers regarding their economic transition to pastoralism and agriculture. During this time, he lived in a house of ill repute, which served as his base of operations.

Dr. Evans has served on various industry research boards, committees, and organizations. He has just completed serving two terms on the ARF Board of Directors and served on the ARF Cross Media Task Force. He is presently chair of the ARF Audio Forum, co-chairing the ARF Diversity Committee, and co-chairing the Define Quality Committee of the ARF Online Research Quality Forum. He also is on the Editorial Review Board of the Journal of Advertising Research. Dr. Evans has chaired the Media Rating Council (twice), the Network Radio Research Council (twice), the New York Radio & TV Research Committee, and the Radio Advertising Bureau GOALS Committee. He has been on the Research Advisory Board of the Interactive Advertising Bureau and several committees of the Online Publishers Association. Dr. Evans serves on the Nielsen A2/M2 Client Advisory Committee for Internet Integration. In 2007, he was awarded the Hugh Malcolm Beville, Jr. Award by the National Association of Broadcasters and the Broadcast Education Association for his outstanding contributions to the field of broadcast audience research. He is also a DataShaping Certified Analyst. In his spare time, Dr. Evans likes to sail on the Hudson River and to travel at least once a year to Paris with his wife and college-aged son.

Michael Fallig – SVP, Director Online Strategy & Methodology, GfK

Michael A. Fallig, Ph.D., SVP, GfK Custom Research North America (CRNA), is a member of GfK CRNA’s Corporate Innovation practice, and Future’s Team, as well as GfK SE’s Global Digital Future’s Team and Global Panel Management Steering Committee. As a member of the Corporate Innovation practice, Michael has been responsible for upstream development and creation of products and services related to new offerings within the emerging solutions and tools space. Michael has also been a member of GfK CRNA’s Research Center for Excellence. In that role, Michael and team have been responsibility for setting GfK Custom Research North America’s best online practices, which includes examining the practices of external sample providers, establishing the role and rules for research quality standards that GfK desires from its partner relationships. Michael has been a member of industry initiatives to establish metrics and parameters for online quality and has spoken about quality and presented findings at industry conferences. Michael has been in the field of market research for 25 years and was a senior member of the Survey Division of GfK legacy company Audits & Surveys, where he was responsible for designing, overseeing many of Audits & Survey’s B2B and high technology programs, several of which ran for well over a decade. One such program, Concourse, was considered to be the first offline business panel program to be successfully established and maintained by a commercial research firm. Michael’s Ph.D., awarded by Hofstra University, 1991, is in Applied Research Psychology.

Ron Franklin – President and Executive Producer, NSightsWorldwide, LLC

Ronald E. Franklin is President and Executive Producer of NSightsWorldwide, LLC., a multicultural research and planning company. A graduate of the University of California at Los Angeles (UCLA) with a major in Mathematics and a minor in Economics, and of the UCLA Graduate School of Management where he received his M.S. in Management, Franklin has nearly 30 years in Marketing and Marketing Research. He recently retired as Vice-Chairman of Research and Planning for GlobalHue, the largest multicultural marketing and advertising agency dedicated to strategically address the needs of African Americans, Hispanic and Asian-Pacific consumer audiences. Franklin began his career at the Quaker Oats Company in Chicago, Illinois, as the Research Analyst for Aunt Jemima Pancake Mix and Syrup. While there, he was on the development team for Aunt Jemima Lite products. Franklin then joined the Chicago-based Burrell Advertising. As Vice President, Director of Research Services, he established a full-service research department and developed a complete information center. Moving on to Don Coleman & Associates, now GlobalHue, he directed Research Services and introduced Account Planning (for African Americans, Hispanics and Asians) at the agency. From 1999 to 2002 he partnered with Yankelovich Partner to explore the trendsetting urban mindset attitudes, its possibilities and opportunities in a dynamic marketplace.

In 2006 Target Market News selected Franklin as the recipient of "Research Executive of the Year" marketing to African-Americans with Excellence (MAAX) Awards®. The MAAX Awards are presented annually to recognize the contributions, innovations and exceptional performance of African-American professionals in the fields of marketing, advertising, media and consumer research. Also in 2006, Franklin was sent to Accra, Ghana by the United States Trade Department to participate in a workshop to help Sub-Saharan Africans expand their export opportunities to African-Americans in the United States. In 2008, Franklin was elected to the Board of Directors of the Advertising Research Foundation (ARF). He is also a member of the AdCraft Club of Detroit, the American Advertising Federation (AAF), Nielsen Media Research African American Advisory Council, The UCLA Alumni Association, and the Minority Development Council (MMBDC). NSightsWorldwide is registered with Central Contractor Registration (www.ccr.gov).

Gian Fulgoni – Executive Chairman & Co-Founder, comScore, Inc.

Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world. From 1981 to 1998, Mr. Fulgoni was President / CEO of Information Resources, Inc. (IRI), the leading global supplier of retail scanner data to the CPG industry, where he grew the company's revenues at an annual rate of 40% to more than $500 million annually and its market value to $1.5 Billion. In 1996, IRI was recognized by Advertising Age magazine as the largest U.S. market research firm. In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received that honor. In 1992, Mr. Fulgoni received the Wall Street Transcript Award for outstanding contributions as CEO in enhancing the overall value of IRI to the benefit of its shareholders. In 2008, Mr. Fulgoni was inducted into the Chicago Entrepreneurship Hall of Fame, joining such luminaries as Leonard Lavin, founder of Alberto Culver and Gordon Segal, founder of Crate & Barrel. Also in 2008, Mr. Fulgoni was named Ernst & Young® Entrepreneur of the Year.

Mr. Fulgoni has long been involved in the growth of hugely successful public companies. From 1991 until 1999, he served as a member of the board of Platinum Technology, Inc., during which time the company grew from $80 million to more than $1 Billion in annual revenues and established itself as a global leader in the software services industry. In 1999, Platinum Technology was acquired by Computer Associates in an all-cash transaction valued at $4.0 Billion -- at the time the largest-ever acquisition in the software industry. Mr. Fulgoni also served on the board of U.S. Robotics prior to its acquisition in 1997 by 3 Com in a transaction valued at $8 Billion. More recently, Mr. Fulgoni served on the board of yesMail.com, a leading supplier of permission-based e-mail services. In March 2000, yesMail.com was acquired by CMGI for approximately $700 million. Today, Mr. Fulgoni serves on the boards of PetMed Express (NASDAQ:PETS), the nation's largest pet pharmacy; InXpo, the leading supplier of technology for hosting virtual events; Prophet, a brand and marketing consultancy; the Advertising Research Foundation (ARF); and the North American Foundation for the University of Manchester (NAFUM). Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree (with Honors) in Physics and a M.A. in Marketing. He is the co-holder of a U.S. patent governing comScore's data collection technology.

Dr. Janet Gallant – Vice President of Consumer Insights and Innovation Research, NBC Universal's Strategic Research

Dr. Janet Gallant is Vice President of Consumer Insights and Innovation Research within NBC Universal’s Strategic Research group. She and her small team are responsible for conducting primary research across the company, including corporate, primetime/late night, Olympics, and enterprise-wide cross platform ROI. They conduct a wide range of studies, from measuring advertiser effectiveness to conducting strategic research with Industry-wide implications. Janet’s team is also responsible for exploring and evaluating new and innovative research methodologies. Prior to joining NBC Universal over ten years ago, Janet worked in the research departments at ABC and Conde Nast and taught graduate level courses at Columbia’s Teacher’s College while earning her doctorate in Communication and Education from Columbia University.

Anne Hedde – Managing Director at Schlesinger Interactive

Anne Hedde is Managing Director Schlesinger Interactive, a division of Schlesinger Associates dedicated to online and other innovative research methodologies aimed at meeting current and future research needs in a rapidly evolving digital environment. Anne has over twenty years global experience in client and general management including roles as Global President Ipsos ASI and Global CEO Lightspeed Research, a Kantar company. Anne has been a leader in online research since its inception and was a charter member and past President of IMRO, the first interactive industry organization that is now part of the MRA. Anne remains active with the MRA, the ARF, Casro and Esomar and is passionate about online data quality. Anne holds a Bachelor of Arts in Economics from the University of Maryland and a Masters of Business Administration from the University of Texas in Arlington. She is a Certified Public Accountant and holds the Chartered Financial Analyst designation.

Mike Hegener – Associate Director, In-Market Consumer Research, General Motors

Mike is an accomplished market research professional with General Motors Company, where he is Assistant Director – Brand Research. He and his staff are consumer insights consultants and research designers for a wide variety of functions including Advertising, Digital Marketing, Media Operations, Market & Industry Analysis, CRM, Communications and Retail Sales/Service/Parts Operations. Areas of expertise include segmentation, copy testing, projective techniques and custom research design. Prior to Mike's 13 years of consumer insights experience, he spent 6 years in a variety of Sales roles including Sales Promotions, Auto Shows, District Sales Management and Consumer Relations. Mike holds a B.S. in General Management and MBA in Marketing from Wayne State University in Detroit. We're pleased to welcome Mike as co-chair of the Advertising Effectiveness Council for 2010. Mike lives near Ann Arbor with his wife Valerie and children Michael and Ashley.

Josh Herman – VP Global Product Innovation and Strategy, Acxiom Corporation

Josh Herman serves as Product Leader for Acxiom Corporation's Global Segmentation & Product Innovations team. His responsibilities include new data product and business model development as well as marketing applications leveraging the Acxiom PersonicX® household segmentation system. Josh has also been selected one of American Demographics magazine's "25 influential people on the demographic landscape in the past 25 years." In addition to being a guest lecturer at Georgetown University, the Sam Walton School of Business and the Congressional Economic Leadership Institute, he has also been an adjunct professor of database marketing at American University in Washington , DC , where he designed and taught an MBA class on applied geodemography and consumer segmentation. As a consultant, Josh has worked with the United States Postal Service, analyzing data from more than 2 billion transaction records combining demographic, geographic, survey data and marketing analyses related to implications for future market strategies and pending legislation. Prior to joining Acxiom, Josh was director of applied marketing and training at Claritas.

Phillip Herr – SVP, Intelligence, Millward Brown

Philip has more than 30 years industry experience, the last twenty with Millward Brown. In his current role his primary responsibilities are teaching and training, developing intellectual materials and managing the team that sources information from knowledge management, database mining and secondary sources. Additionally, he develops and delivers many training sessions to staffers on the nature of Analytics, Insights and Creating Impact from Research. In an earlier role at Millward Brown he managed a client service team. Philip has been involved in research on brands and advertising all his career. He joined Millward Brown from Coca-Cola where he directed global copy research. Positions prior to that included advertising agencies (Lowe, D’arcy and Lintas) and a spell at sister company, Research International.

Philip was born and educated in South Africa and has lived in the United States since 1977. In addition to his responsibilities at Millward Brown he is co-chairman of the Advertising Council committee for advertising accountability. He is an adjunct professor at Fairfield University where he teaches marketing courses for the Dolan School of Business. His most recent publication is as a co-author of a chapter in the Text, Leading Edge Marketing Research by SAGE Publications: Marketing Accountability: Understanding Performance and Drivers of Brand Success.

Asher Hunter – Vice President Consulting, GfK Consumer Sector

Prior to arriving in the United States Asher worked a GfK bluemoon in Australia, where he developed a specific interest in shopper insights and developed a path to purchase framework for the company. In his current role, Asher works with manufacturers and retailers across a broad range of insight needs, but maintains a specific focus on shopper insights. He designs and implements programs aimed at identifying insights along the path to purchase that can be leveraged to create value for manufacturers, retailers and shoppers.

Helen Katz – SVP Research Director, Starcom Mediavest Group

Helen Katz is senior vice president, director of research at Starcom MediaVest Group, focusing on advanced video research, return path data, and research contract negotiations. Previously she worked at GM Planworks, Zenith Media and DDB Needham Chicago. Helen has received an Advertising Research Foundation Great Minds award for research innovation and a Silver Jay Chiat award for innovation.

Milen Mahadevan – SVP, Head of Client Solutions, dunnhumbyUSA

Trained as an engineer, Milen Mahadevan has dedicated his career to the practice and advancement of data analytics. His expertise centers on the use of granular shopper data for insight-led initiatives and a high-resolution understanding of consumer trends, preferences and behavior. At dunnhumbyUSA, Milen Mahadevan is responsible for the development of sophisticated solutions that allow retailers and manufacturers to think differently about their customers and their businesses through data and insight. As head of Client Solutions and the Service Line organization, Milen concentrates on best practices and innovation in data management, analytics, insights, communications and media that deliver scalable solutions strategies for dunnhumbyUSA’s client base.

Throughout his tenure with the company, Milen has played a critical role in expanding dunnhumby’s foundational capabilities across markets, channels, verticals and categories. Milen was one of the first U.S.-based dunnhumby employees, relocating in 2003 from London to support the establishment of dunnhumbyUSA, a joint venture partnership between dunnhumby ltd. and The Kroger Co. During the early days of the partnership, Milen led the development of the data management, analytical work streams and products that have consistently delivered breakthrough results for the retailer and are still in practice today. Milen then assumed the role of solutions director for the emerging manufacturer practice business line in the U.S., which has remained a key area of growth and innovation for the company.

Milen often lends his expertise to trade organizations within the marketing and analytics space, speaking on dunnhumby’s behalf at industry events about innovation and emerging techniques within the practice. He holds a Masters of Engineering in Chemical Engineering and Bachelors of Engineering in Chemical Engineering from the Imperial College in London, England.

Michael Maziarka – Vice President Marketing and Client Services, Visible Technologies

Michael joined Cymfony in 2010 to lead the marketing and client services teams with a focus on expanding and retaining Cymfony's enterprise-class client base. Mike has more than 20 years of experience in social media, content and document management, electronic publishing, and infrastructure software industries. During his career, he has served in a variety of roles including product marketing, product management, corporate communications, industry analyst, analyst relations, and consultant. He has held P&L responsibility, working for small through large technology companies including BEA Systems, InfoTrends, Xyvision, Frame Technology, and Datalogics. And, he has chaired numerous industry conferences and held an active role in various industry consortiums and industry standardization initiatives. Mike holds an M.B.A. Degree from DePaul University and a B.S. Degree in Computer Engineering from Iowa State University.

Chuck Miller – President, DMS & CRO, uSamp

Chief Research Officer, Chuck Miller acts as uSamp's inventor-in-residence, research expert and industry-standards evangelist. Miller, who leads DMS for uSamp as he did at AOL, is acknowledged by peers as an online research pioneer, developing both the survey router and the "river sampling" methodologies. Miller, always on the hunt for technical breakthroughs, co-founded the annual EXPLOR Awards honoring innovative research applications. Chuck has a passion for advancing research, and shares his perspective with five MR advisory boards. He frequently publishes findings, speaks at conferences and contributes to many industry standards initiatives. Miller was recently recognized by the ARF at the Great Mind Awards for his innovative work in online advertising research. When it comes to the evolution of online research, the economics major with a B.A. from DePauw University has witnessed it all: infancy, unruly adolescence, and coming of age. And he can't wait to see what’s next.

Leonard Murphy – Consultant

Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of GreenBook Media and Executive Director of the GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start-ups via his consulting practice. Lenny serves on the Boards of the Market Research Global Alliance, the Festival of NewMR and The Merlien Institute.

John Ouren – EVP and General Manger, Zoom Businesses, MarketTools, Inc.

As EVP and General Manager of Panel and Communities,John Ouren leads a team dedicated to driving the continued momentum of MarketTools market research panel offerings; ZoomPanel, MarketTools proprietary global online panel and TrueSample, the industry's first quality-assured sample. John brings extensive sales and marketing experience with leading technology and services companies to MarketTools. Previously, he served as president of Goodmail Systems, an innovator in certified email, where he was responsible for managing the company's sales, business development and strategic alliances. Prior to joining Goodmail, John was senior vice president of worldwide sales, services and field operations at Digital Impact, a leading provider of email marketing technology and services acquired by Acxiom Corporation. Before Digital Impact, John was both a founding member of the e-commerce practice and leader in the financial services practice at McKinsey & Company where he provided strategic and operating expertise to leading software companies and financial services firms worldwide. John holds an MBA from Stanford Graduate School of Business and a BS in Electrical Engineering from the University of Texas at Austin.

David Rabjohns – CEO, MotiveQuest

David Rabjohns is the CEO of MotiveQuest, a social intelligence company. MotiveQuest uses "Online Anthropology" software to help companies create new products, improve their marketing and measure their success. Key clients include: Citibank, Nike, Microsoft, Kraft, Novartis and Audi. Prior to starting MotiveQuest in 2003, David was the youngest ever account planning EVP at Leo Burnett. David has also worked in marketing and strategy positions at IBM (UK), PepsiCo (Aus), Saatchi & Saatchi (UK) and McConnaughy (US). David enjoys sailing, racing cars and travel (he once rode a motorcycle from Sydney to London). He spends his spare time wrangling his two boys, James & Hugh.

Trish Rainone - Senior Vice President, JPMorgan Chase

Trish has led the Consumer Insights and Competitive Intelligence team at JPMorgan Chase since February 2007. Since joining Chase, Trish has reshaped the consumer insights function to focus the team on being “Consultants” with the goal of influencing the decision-making process with consumer learning and insights. She has developed disciplined processes around a number of areas including advertising testing, new product development and brand health measurement. She also spearheaded the first holistic segmentation study for Chase across the payments market. Trish brings a CPG discipline to the art of understanding the financial consumer. She spent 20 years working at Campbell Soup Company working on various assignments including business to business research on Foodservice, Flagship Soup Products, and led the research for three years on the First International Expansion Team covering Europe and Asia. Trish has earned a Bachelor of Science in Business Management, Bachelor of Arts in Sociology and Anthropology and an MBA from Villanova University. Trish lives in Newtown Square, Pa with her daughter, Alexandra. Trish enjoys photography, travel (all states and lost count of countries visited ), hanging at the river watching her daughters crew races, and volunteering any spare time fundraising for her favorite charities.

Bill Rose – SVP Marketing, Arbitron

Mr. Rose leads all marketing efforts for Arbitron's PPM electronic and diary-based audience measurement services in the U.S. He is also responsible for marketing efforts that ensure the health and growth of vital product lines through product enhancements, positioning, communications and relationship building with key industry organizations, groups and client segments. Mr. Rose has held a variety of executive and management positions during his long tenure at Arbitron, including serving as senior vice president of U.S. Media Services with responsibilities for all marketing efforts for Radio, Advertiser/Agency, Outdoor and the Product/Customer Services groups. In addition, he oversaw the Custom Research team and the development of an online radio ratings service.

Mr. Rose has played a primary leadership role in the Arbitron and Edison Research studies on consumer use of the Internet, digital platforms and their impact on radio. These studies have become the gold standard for marketers, advertisers and agencies interested in online and digital consumer behavior. Mr. Rose first joined Arbitron in 1981 in the San Francisco Radio Station Sales division where he remained through 1986. Moving to the client side, he worked at radio station KSMJ/KSFM in Sacramento, rejoining Arbitron as eastern division manager for Advertiser/Agency Services in New York. In 1994, he returned to Radio Station Services as senior account executive and a year later was named marketing manager, Radio Station Services. After one year as an independent consultant with Rating Point Management, Mr. Rose became Arbitron's manager of Market Development and Research Communications and later was named vice president, Marketing, Radio Station Services. Mr. Rose holds a B.S. degree in Radio and TV Communications from Ithaca College and an M.B.A. from New York University's Stern School of Business.

Andrew Smith – Director of Consumer Insights, The Hershey Company

Andy is the Director of Consumer Insights for The Hershey Company. He has worked at Hershey’s for six years. In his current position, he supports long term innovation and M&A research. Prior to Hershey, he has spent time at Nabisco, Johnson Wax and M&M Mars. While in Market Research, Andy has had roles within both base business support and innovation teams. Before a career in Research, he spent time in Sales with Frito-Lay. Andy holds an Economics degree from Bucknell University and a M.B.A. from Vanderbilt University. Andy and his wife (he’s married to one of his former Marketing clients) have two young boys and live in Hershey, PA.

E. Craig Stacey – Director of Research, Center for Measureable Marketing, NYU

E. Craig Stacey, PhD is a recognized expert in the area of marketing productivity analysis with a special emphasis on marketing mix modeling and online versus offline marketing resource allocation. He is a founding partner of The Analytic Consulting Group and previously served as Analytics Director for MarketShare Partners. Prior to joining MSP, he was Managing Partner at ACG Solutions and Industry Liaison for Emory University's Zyman Institute of Brand Science. He was previously employed as Director of Marketing Science for The Coca-Cola Company and as Vice President of Marketing Science at DemandTec. He has also served as Senior Vice President, Analytic Product Management and Development, at Information Resources, Inc.

Craig received his Ph.D. in Marketing and Statistics from the University of Alabama in 1992, where he specialized in econometric applications of marketplace data. Craig has consulted on projects for many industries, including consumer products, entertainment, financial services, quick-service restaurants, telecommunications, and transportation. He has served as a faculty member at leading business schools, teaching marketing productivity analysis, pricing strategy and tactics, and marketing management. He has been a regular speaker at events sponsored by the Advertising Research Foundation, American Marketing Association, the Institute for Operations Research and the Management Sciences, and the Institute for International Research. Craig has served as a Trustee of the Marketing Science Institute and as a member of the Advisory Board for The University of Georgia's Master of Marketing Research program.

Stacey Symonds – Director of Consumer Insights, Orbitz Worldwide

Stacey Symonds is currently Director of Consumer Insights for Orbitz Worldwide. In her current role, she partners with a wide range of internal business leaders to integrate the voice of the customer into day to day as well as long-term development. She has over 15 years of experience in client-side customer insights, brand strategy, and market analysis in the automotive, retail, financial services and travel industries. Stacey holds an M.A. in Applied Social Research from the University of Michigan and a B.A. in Textile/Apparel Management from Cornell University. She serves on the External Advisory Board of the A. C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison School of Business, and lives in Madison, WI with her husband and two energetic kids.

George Terhanian, Ph.D. – President, North America & Group Chief Strategy Officer, Toluna

George Terhanian joined Toluna in September 2010 and serves as President of Toluna, North America and the company’s Chief Strategy and Products Officer. Prior to joining Toluna, Dr. Terhanian was President, Global Solutions, for Harris Interactive. In that role, he oversaw several areas, including Brand and Communications Consulting, Stakeholder Relationship Consulting, Reputation Management, Marketing Sciences, Qualitative Research, Youth & Education Research, the Harris Poll, and the company’s internal Center for Innovation. Prior to serving as President, Global Solutions, Dr. Terhanian served as President of Harris Interactive Europe and Global Internet Research.Dr. Terhanian received a Ph.D. from the University of Pennsylvania, an Ed.M. from Harvard University, and his Bachelor of Arts degree from Haverford College, Haverford, Pa. He is an Advertising Research Foundation board member.Dr. Terhanian is an expert in the design and analysis of multi-mode studies and selection bias modeling. He often shares that expertise with market researchers and businesspeople seeking a clearer understanding of how market research can help them build their businesses and brands. His work has been published in a number of important publications in the U.S. and abroad. The following article, Changing the Way Businesses and Individuals Make Decisions, is a perfect example of his insight into the evolution of the industry and its impact on how we live. George currently sits on the Governing Board of the Advertising Research Foundation‘s Research Quailty Council. He has also recently been featured in Reuters and the Market Research Bulletin’s SURVEY Magazine.

Jim Thompson – Executive in Residence, Fox School of Business & Management, Temple University

Jim Thompson is former Marketing and Research leader who is working on improving advertising through neuroscience techniques as an Executive-in-Residence at Temple University, Fox Business School in Philadelphia. Most recently, Jim was CEO of the global, advertising research company, Ipsos ASI, which operates in over 30 countries, with 3000 employees and over $300 million in revenue. Hired by ASI’s French parent company, Ipsos, to fix this ailing business Jim led a turnaround that resulted in 350% increase in sales in five years, and reversed net losses to achieve over 15% annual operating profit.

Prior to ASI, Jim was a general manager with the Chicago based marketing research firm, Information Resources (IRI) managing 40% of the firm’s $500 million business. Jim was recruited to IRI after 10 years in Brand Management and Sales with the Quaker Oats Company. It was in one of these Brand Management positions (Gatorade) that he proposed a sponsorship event to Major League Baseball that lives on today as the Home Run Derby. Jim and his wife and family live in Wilton, Connecticut.

Richard Thorogood – Vice President, Global Oral Care Insights, Colgate Palmolive

Richard Thorogood is currently Vice President, Global Oral Care Insights at Colgate Palmolive. Since joining Colgate Palmolive in 2004, he has worked in both Europe and North America, before his current Global role. Prior to Colgate Palmolive Richard worked for 11 years, in increasingly senior positions at the Gillette company, covering both European and Global positions as well as involvement in all of their categories at various times. Richard's early research career was spent on the Agency side with various British agencies including AGB (now part of TNS) after initially starting his working life as a Research & Development Scientist in the Food Industry.

Mark Truss – Director of Brand Intelligence, JWT

Mark Truss is a seasoned researcher, spanning both the market research vendor and agency sides of the industry. On the research vendor side, Mark spent many years consulting for consumer packaged goods, financial services, publishing and consumer technology brands as a Senior Vice President at The NPD Group and Ipsos. Mark is respected for his acumen in various brand equity research techniques and ability to utilize those techniques to improve, restore, and re-invent brands. He has developed an industry reputation for his creative research design, methodology and analytical skills across a wide range of research techniques and product/service categories. He has been frequently called upon to speak about his research learning and approaches at client and industry forums. At JWT, one of the world's foremost advertising agencies, Mark is responsible for managing the research function, utilizing quantitative techniques to inform, refute and expand hypothesis around consumer insight, behavior and beliefs. Mark is also an instructor at Columbia University where he teaches Market Research as part of a graduate program in Strategic Communications. In additional, Mark is an active member of the Ad Council Market Research Committee and a member of the Researching Creative from a Campaign Perspective Forum.

Mike Twitty – Director of Shopper Insight, Unilever in the Americas

Mike is responsible for ensuring that Unilever's Senior Leadership carries a vital sense of the shopper to every decision they make. Mike is the author of Unilever's landmark research on food shopping in America, "Trip Management: The Next Big Thing" and several other nationally recognized research reports on shopping. Mike holds a Master's Degree in Psychology and has practiced various types of market research and consumer psychology for Unilever since 1984. He is active in the Shopper Insight community and is a two-time past chairman of Shopper Insights In Action, the national organization of shopper insight professionals.

Kim Vasey – Managing Partner/Director of Radio, GroupM

An industry veteran for nearly 30 years Kim’s broad experience crosses both spot and network radio. Managing over 200+ million in national radio investments she collaborates with clients, planners, buyers and account managers to develop and implement strategic radio efforts. Her work on industry committees and research based initiatives provides a solid foundation of insights to help clients and planners understand the value of radio as a medium and how to use it more effectively.

Fully entrenched in industry lead initiatives she is an active participant in the industry. Kim is currently Co-chair of the Audio Council for the Advertising Research Foundation, Chair of the Radio Committee for the MRC (Media Rating Committee), Co-Chair of the ARF Audio Streaming Task Force, served for 4 years as a committee member for RAEL (Radio Ad Effectiveness Lab) and has served on other industry lead initiatives. She was named Media Week’s Radio All Star in 2004 and is widely published in industry publications such as Media Week, Radio Business Report, and Radio Ink Magazine.

Greg Whiteman – Manager, Market Research, United States Post Office

Greg has a BA from Dartmouth College, a Master of International Studies from the School of Advanced International Studies, The Johns Hopkins University, and an MBA in Marketing from The George Washington University. Greg has held a series of executive management positions in Product Management, Sales, Market Research, and Marketing Planning. Currently Greg is the Manager, Market Research in the Market Strategy and Support Group in the Marketing group. He is responsible for the ongoing market research, market and competitive analysis, customer analytics, and segmentation analysis and planning.