Foundations of Quality 2 Symposium
 

Foundations of Quality 2: Launching What We’ve Learned

Join us as the industry's leaders come together for an in-depth look at the findings from ARF’s Foundations of Quality 2 (FoQ 2) initiative. At this one day-symposium, you’ll have the opportunity to: photo

  • Hear from keynote Kim Dedeker, Chairman of The Americas, Kantar, on the past, present, and future of research quality
  • Learn best practices for evaluating respondent behavior, respondent routing, mobile surveys, and more
  • Walk away with immediately applicable ways to drive research quality and reduce business risk.

Join us and be a part of this important ARF initiative. Network with your peers and industry experts and share your own point-of-view—about where we are with research quality now and where we should go from here.

When: Thursday, May 8, 2014, 8:30am–3:00pm
8:30–9:00am: Networking Breakfast
9:00am–3:00pm: Symposium

Where: Deutsch NY, The Commons Room
111 8th Avenue, 14th Floor, New York, NY
(Guests should use 15th street entrance)

This is a free event for ARF members.


Agenda

Welcome
Gayle Fuguitt – CEO & President, The ARF

Perspective on FoQ2
George Terhanian – Group Chief Strategy & Products Officer, Toluna

The Respondents: Real and Representative?  Does It Matter?
What do we need to do to improve quality and reduce risk?

  • Respondent Identification
    Melanie Courtright – SVP, Client Services, Americas at Research Now
  • Sample Weighting
    John Bremer – Chief Research Officer, North America, Toluna
  • Selection Bias
    Steve Gittelman – President, MKTG Inc.
  • Research Supplier Reaction
    One-on-one Interview

Break

Respondent Behavior: The Good and the Not So Good
What do we need to do to improve quality and reduce risk?

  • Sub-optimal Survey-Taking Behavior
    Randall Thomas – VP, Online Research Methods, GfK Custom Research North America
  • Respondent Engagement
    Robert Walker – Principal, Surveys & Forecasts
  • Social Desirability & Research Data Benchmarks
    Steve Gittelman – President, MKTG Inc.
  • Research Buyer Reaction
    Panel Discussion

Mobile Surveys: Convenient Research
What do we need to do to improve quality and reduce risk?

  • Defining Quality in Online Surveys from Mobile Respondents
    Bill Cook – Chief Strategy Officer & Founder, e-Strategic Advantage
  • Mobile Sponsor Reaction
    Speaker TBD

Lunch

Luncheon Keynote
Research Quality: Where have we come since 2006 and where do we need to do by 2020?”
Kim Dedeker – Chairman, The Americas, Kantar

Respondent Routing: What Works? What Works Better?
What do we need to do to improve quality and reduce risk?

  • Routing Learning
    Michael Fallig – Managing Director & Corp. Dir. Center of Excellence, Cogenti Applied Strategies, Inc.
    Chuck Miller – President, Digital Marketing & Measurement, LLC
  • Appropriate Routing Practices
    Nancy Brigham – VP, Global Operations, Ipsos

The FoQ2 Dataset Challenge
Robert Walker – Principal, Surveys & Forecasts

Beyond Survey Quality: What’s Next (Breakout Groups)

Break

Report Out from Breakout

Where Do We Go From Here?
Anne Hedde – EVP, Schlesinger Interactive

Thank You & Closing
Gayle Fuguitt – CEO & President, The ARF