Experience some of the crucial learnings from Re:think 2009: The ARF 55th Annual Convention + Expo from wherever you are in the world, live and free of charge.
Tune in on each of the three days of the convention – Monday, March 30, Tuesday, March 31 and Wednesday, April 1, 2009 – to participate in keynotes by industry thought leaders Bob Johansen – Institute of the Future, Jerry Zaltman – Founding Partner, Olson Zaltman Associates and Professor Emeritus, Harvard Business School and Dr. Gary Flake – Microsoft.
To view the keynote presentations, simply register at Scribe Media.
Success without Solutions
Bob Johansen – Distinguished Fellow, Institute for the Future
What external future forces will affect advertising research as it transforms over the next ten years? Futurist, Bob Johansen, a ten-year forecaster at the Institute for the Future—the only futures group ever to outlive its forecasts— will provide a taste of those forces through a series of digital “what if” stories from the future. Bob is a social scientist by training, with a continuing interest in world religions and faith. He is the author of Get There Early: Sensing the Future to Compete in the Present.
Humans and the Economic Crisis – Marketing with Understanding
Jerry Zaltman – Founding Partner, Olson Zaltman Associates and Professor Emeritus, Harvard Business School
At this life-changing, game-changing moment of economic turmoil, it’s more important than ever to connect with consumers on a human level. Those who “get it” stand to reap the benefits. Zaltman’s new study, “U.S. Economy and Its Impact on Americans” digs beneath the poll statistics into the consumer psyche for the deep metaphors and emotional drivers impacting consumer behavior today.
Ghosts of the Internet: Past, Present and Future
Dr. Gary Flake – Microsoft Technical Fellow, and Founder and Director of Live Labs, Microsoft
Recently recognized as one of the ‘Creativity 50’ and dubbed the ‘Steve Jobs of Microsoft’ by Fast Company, Gary Flake, Microsoft Technical Fellow and director of Microsoft Live Labs, will address the market research industry for the first time. Former Chief Science Officer of Overture and Founder of Yahoo! Research Labs, Dr. Flake is a longtime student of research, development and innovation best practices. At Microsoft, he works to define and evolve the company’s product vision, technical architecture, and business strategy for online services. In this presentation, Dr. Flake will take us on a tour recounting the history of the online advertising industry, showcase entirely new forms of online advertising and media, and conclude with his long-term predictions about the Internet and every industry which connects to it. His insights promise to be provocative and pot-stirring.
View full Re:think 2009 program details »
If you find value in these three presentations, there will be downloadable videos on demand available for purchase of the entire Re:think 2009 program.
