Experience breakthrough thinking from the ARF’s Audience Measurement 4.0 from wherever you are in the world, live and free of charge.
Tune in on each of the two days of the symposium – Tuesday, June 23 and Wednesday, June 24, 2009 – to participate in keynotes by industry thought leaders John Burbank of Nielsen Online and Alan Wurtzel of NBC Universal and a session on Holistic Media Measurement.
To view the keynote presentations, simply register at Scribe Media.
Video Streaming is provided by Columbia University’s Strategic Communications Graduate and International Executive Education Programs.
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Keynote: Reinventing Media Measurement
John Burbank – CEO, Nielsen Online, The Nielsen Company
Brand advertisers know they need to reach consumers on the web. Yet, for many low interest, advertising-dependent brands, the web isn't working all that well.
John Burbank, CEO of Nielsen Online will discuss how online creative and measurement needs to change to unlock the web's potential for brand advertisers.
Holistic Media Measurement: International and U.S. Experiences – Contrast or Convergence?
Holistic measurement is the subject of intense global interest in the communications industry. Gain new insights from a WFA review of holistic measurement initiatives in progress in several countries.
PANELISTS:
Jennie Beck – Global Director, TNS Media
Gerard Broussard – Consultant
Artie Bulgrin – SVP, Research and Sales Development, ESPN, Inc.
Jane Clarke – VP, Insights and Innovation, Time Warner Global Media Group
Bill McKenna – President and CEO, IMMI
Shubu Mitra – Director, Marketing Communication Effectiveness, The Coca Cola Company
MODERATOR:
Giovanni Fabris – Principal/Consultant, Fabris Media Marketing Services
Keynote: Crisis Measurement
Alan Wurtzel – President of Research and Media Development, NBC Universal
“The current economic crisis has rocked the media industry. But there is another looming crisis …It’s the crisis in measurement. You can’t sell what you can’t measure, and unfortunately our measurement systems are not keeping up with technology and consumer behavior. We’re at a defining time in our industry’s history and we need to seize the opportunity to create new measures for a new media age. If we waste this opportunity, it’s at our collective peril.”
Alan Wurtzel will expand on these comments from his Adweek article and discuss the dire need for new metrics.
