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December 2014

Leveraging Synergy and Emotion in a Multi-Platform World

December 3, 2014 • 1:00 pm2:00 pm
The ARF,
432 Park Ave South, New York, NY 10016 United States

WEBCAST Join us on December 3rd for a Webcast that discusses a fascinating neuroscience study that used biometrics and eye tracking to investigate the behavior of 251 participants immersed in, and engaging with, 24 brands across television and online channels. The study was featured at the ARF’s 2014 Re-Think conference as the Journal of Advertising Research Best Practitioner Paper for 2013—”Leveraging Synergy and Emotion in a Multi-Platform World”—by Audrey Steele of FOX Broadcasting; Innerscope’s Devra Jacobs, Randall Rule, Brian Levine…

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Social Intelligence in 2015: the Next Generation

December 4, 2014 • 1:00 pm2:00 pm
The ARF,
432 Park Ave South, New York, NY 10016 United States

THOUGHT LEADER WEBCAST Social listening and intelligence are changing fast. The days of simple boolean queries in basic monitoring tools with fuzzy accuracy and limited insights are coming to an end. New breakthroughs in computational linguistics and research modeling are demonstrably showing that the next generation of social listening data is not just qualitative – but quantitative and predictive! This webinar with three of the industry’s key thought leaders will demonstrate how the power of social data can be mainstreamed…

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Macro-Trends Forum and Holiday Party

December 12, 2014 • 2:00 pm5:00 pm
The ARF,
432 Park Ave South, New York, NY 10016 United States

FORUM You know the big macro-trends, but how do you get your organization to act on them? Join an elite group of industry trend leaders as they share their secrets on turning macro-trends into macro-impact. Learn which business strategies are the ones that will succeed. Hear from Macro-Trends storytellers and Key presenters. Connect with industry experts for a panel discussion and Q&A. Event is now at its full capacity. For any questions, please contact, Regina Yuen at regina@thearf.org. Featured Speakers…

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January 2015

Young Pros

January 21 • 4:00 pm6:00 pm
Live Lab,
405 W. Superior, Chicago, IL United States

YOUNG PROS IN CHICAGO What: Join an elite group of research executives who are living the adventure of careers begun in the field of research. Don’t miss this opportunity to discuss your career with some of the most successful people in the field. Cocktails and appetizers are included! When: Wednesday, January 21, 4:00 p.m. – 6:00 p.m. CT Where: Live Lab, 678 N. Wells Street, Chicago About the Venue: LiveLab is a unique studio in the River North area of…

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San Francisco Young Pros Org Meeting

January 27 • 6:00 pm8:30 pm
IPG Media Lab,
600 Battery Street, San Francisco, CA 94111 United States

YOUNG PROS For more details, visit our Young Pros West webpage

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ARF West – Maximizing the Mix: Performance Measurement in Today’s Media Environment

January 28 • 8:00 amJanuary 29 • 5:00 pm

ARF WEST PRESENTS REGIONAL FORUM IN SAN FRANCISCO Visit our ARF West Webpage.  

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February 2015

Generations Forum

February 17 • 2:00 pm5:00 pm
The ARF,
432 Park Ave South, New York, NY 10016 United States

FORUM Free for ARF Members. Don’t Miss the Boat: Thinking today about how to communicate with the next generation. For more information, visit our Generations Forum webpage.  

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Real Time Optimization

February 19 • 9:00 am11:00 am
The ARF,
432 Park Ave South, New York, NY 10016 United States

THOUGHT LEADER SERIES Free for ARF Members ARF research among markers show the top frustration with mix modeling is its too slow, and doesn’t deliver insights about the creative. This Thought Leader Program shows a proven solution to solving the short comings of mix modeling, and achieving a bottom line increase in ROI. The benefit of this approach is well illustrated in the work the ARF and Marketing Evolution has done with the MMA and other mobile industry leaders on…

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Health & Wellness Forum

February 25 • 2:30 pm6:00 pm
Ogilvy CommonHealth Worldwide,
400 Interpace Parkway, Parsipanny, NJ 07054 United States

FORUM Free for ARF Members. Maximizing Performance — OTC and Rx Business Drivers and Business Intelligence. For more information, visit our Health & Wellness Forum webpage.

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How facial coding and emotion analytics helped a large financial services company select the best animatic

February 26 • 1:00 pm2:00 pm
via Webcast

Thought Leader Webcast Free for ARF Members Thursday, February 26, 2015 1:00–2:00PM ET In this webcast we will explore the role of emotions in advertising. We will also review a case study where emotion testing with facial coding was used in qualitative research to help a financial services company select the most impactful animatics and to optimize their ad campaign before full production occurred. Affectiva’s Affdex Discovery is the only facial coding and emotion analytics software expressly designed for qualitative…

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