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December 2014

Moneyball Marketing

December 2 • 1:00 pm2:00 pm
The ARF,
432 Park Ave South, New York, NY 10016 United States

WEBCAST Join us on December 2 for a webcast that discuss how to unite, organize and analyze marketing’s messy data so brands can understand and communicate what’s working across it all. There’s no shortage of channel-specific tactical data or reports. But strategic reports and insights – what’s working across all channels and its impact on the business – are incredibly difficult to pull together, and usually nonexistent. Join this webcast to better optimize cross-channel performance to track leading indicators of…

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Leveraging Synergy and Emotion in a Multi-Platform World

December 3 • 1:00 pm2:00 pm
The ARF,
432 Park Ave South, New York, NY 10016 United States

WEBCAST Join us on December 3rd for a Webcast that discusses a fascinating neuroscience study that used biometrics and eye tracking to investigate the behavior of 251 participants immersed in, and engaging with, 24 brands across television and online channels. The study was featured at the ARF’s 2014 Re-Think conference as the Journal of Advertising Research Best Practitioner Paper for 2013—”Leveraging Synergy and Emotion in a Multi-Platform World”—by Audrey Steele of FOX Broadcasting; Innerscope’s Devra Jacobs, Randall Rule, Brian Levine…

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Social Intelligence in 2015: the Next Generation

December 4 • 1:00 pm2:00 pm
The ARF,
432 Park Ave South, New York, NY 10016 United States

THOUGHT LEADER WEBCAST Social listening and intelligence are changing fast. The days of simple boolean queries in basic monitoring tools with fuzzy accuracy and limited insights are coming to an end. New breakthroughs in computational linguistics and research modeling are demonstrably showing that the next generation of social listening data is not just qualitative – but quantitative and predictive! This webinar with three of the industry’s key thought leaders will demonstrate how the power of social data can be mainstreamed…

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Macro-Trends Forum and Holiday Party

December 12 • 2:00 pm5:00 pm
The ARF,
432 Park Ave South, New York, NY 10016 United States

FORUM You know the big macro-trends, but how do you get your organization to act on them? Join an elite group of industry trend leaders as they share their secrets on turning macro-trends into macro-impact. Learn which business strategies are the ones that will succeed. Hear from Macro-Trends storytellers and Key presenters. Connect with industry experts for a panel discussion and Q&A. Event is now at its full capacity. For any questions, please contact, Regina Yuen at regina@thearf.org. Featured Speakers…

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