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January 2015

San Francisco Young Pros Org Meeting

January 27 • 6:00 pm8:30 pm
IPG Media Lab,
600 Battery Street, San Francisco, CA 94111 United States

YOUNG PROS For more details, visit our Young Pros West webpage

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ARF West – Maximizing the Mix: Performance Measurement in Today’s Media Environment

January 28 • 8:00 amJanuary 29 • 5:00 pm

ARF WEST PRESENTS REGIONAL FORUM IN SAN FRANCISCO Visit our ARF West Webpage.  

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February 2015

Generations Forum

February 17 • 2:00 pm5:00 pm
The ARF,
432 Park Ave South, New York, NY 10016 United States

FORUM Free for ARF Members. Don’t Miss the Boat: Thinking today about how to communicate with the next generation. For more information, visit our Generations Forum webpage.  

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Real Time Optimization

February 19 • 9:00 am11:00 am
The ARF,
432 Park Ave South, New York, NY 10016 United States

THOUGHT LEADER SERIES Free for ARF Members ARF research among markers show the top frustration with mix modeling is its too slow, and doesn’t deliver insights about the creative. This Thought Leader Program shows a proven solution to solving the short comings of mix modeling, and achieving a bottom line increase in ROI. The benefit of this approach is well illustrated in the work the ARF and Marketing Evolution has done with the MMA and other mobile industry leaders on…

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Health & Wellness Forum

February 25 • 2:30 pm6:00 pm
Ogilvy CommonHealth Worldwide,
400 Interpace Parkway, Parsipanny, NJ 07054 United States

FORUM Free for ARF Members. Maximizing Performance — OTC and Rx Business Drivers and Business Intelligence. For more information, visit our Health & Wellness Forum webpage.

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How facial coding and emotion analytics helped a large financial services company select the best animatic

February 26 • 1:00 pm2:00 pm
via Webcast

Thought Leader Webcast Free for ARF Members Thursday, February 26, 2015 1:00–2:00PM ET In this webcast we will explore the role of emotions in advertising. We will also review a case study where emotion testing with facial coding was used in qualitative research to help a financial services company select the most impactful animatics and to optimize their ad campaign before full production occurred. Affectiva’s Affdex Discovery is the only facial coding and emotion analytics software expressly designed for qualitative…

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March 2015

Audience Analysis and Consumer Segmentation – Uncovering Hidden Insights

March 5 • 2:30 pm4:30 pm
Bechtel Center,
500 Washington Street, San Francisco, CA 94111 United States

THOUGHT LEADER SERIES Free for ARF Members Thursday, March 5, 2015 · 2:30–4:30PM PT What are your customers and prospects interested in outside your brand and offerings? What new markets or strategic opportunities might be right under your nose? The ARF & Crimson Hexagon are hosting a thought leadership event on March 5 in San Francisco to discuss the latest in audience analysis & consumer segmentation. Senior Researcher, Mitch Brooks, and SVP of Sales & Marketing, John Donnelly will host a panel…

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Re:Think How Advertising Works

March 16 • 8:00 amMarch 18 • 5:00 pm
New York Hilton Midtown,
1335 Avenue of the Americas, New Yorl, NY United States

Re:Think How Advertising Works Visit our ARF Re:think 2015 Webpage.   

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ARF Young Pros Make Your Mark Presented by Unilever

March 18 • 4:00 pm7:00 pm
New York Hilton Midtown,
1335 Avenue of the Americas, New York, NY United States

YOUNG PROS ARF Young Pros Sponsored by Viacom Media Networks and IRI NYC Young Pros – We’ve assembled the top speakers from the ARF’s Re:Think conference, and Thought Leaders from throughout the industry, for an inspirational afternoon of networking and learning. Ask your burning career and industry questions during intimate, small-group round table sessions. Confirmed Table Leaders include: Gunnard Johnson – SVP of Media Data & Analytics, Centro Brad Smallwood – Head of Measurements & Insights, Facebook Joan Lewis – Joan M. Lewis…

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An Insider’s View: How TV Programs are Developed!

March 24 • 5:30 pm8:30 pm
A&E Television Networks,
235 East 45th Street , New York, NY United States

Young Pros Tuesday, March 24, 2015| 5:30–8 30 PM ET Have you ever wondered what actually goes into getting a TV show on the air? Join a unique panel of writers, producers, and development professionals for a lively discussion around the development of TV programming, and how research informs the process. Speakers: Kristen Burns – Senior Producer, A+E Networks Stephen David – President, Stephen David Entertainment Ed Simpson – VP of Business Development & International, Leftfield Pictures Russ McCarroll –…

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