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February 2015

Health & Wellness Forum

February 25 • 2:30 pm6:00 pm
Ogilvy CommonHealth Worldwide,
400 Interpace Parkway, Parsipanny, NJ 07054 United States

FORUM Free for ARF Members. Maximizing Performance — OTC and Rx Business Drivers and Business Intelligence. For more information, visit our Health & Wellness Forum webpage.

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How facial coding and emotion analytics helped a large financial services company select the best animatic

February 26 • 1:00 pm2:00 pm
via Webcast

Thought Leader Webcast Free for ARF Members Thursday, February 26, 2015 1:00–2:00PM ET In this webcast we will explore the role of emotions in advertising. We will also review a case study where emotion testing with facial coding was used in qualitative research to help a financial services company select the most impactful animatics and to optimize their ad campaign before full production occurred. Affectiva’s Affdex Discovery is the only facial coding and emotion analytics software expressly designed for qualitative…

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March 2015

Audience Analysis and Consumer Segmentation – Uncovering Hidden Insights

March 5 • 2:30 pm4:30 pm
Bechtel Center,
500 Washington Street, San Francisco, CA 94111 United States

THOUGHT LEADER SERIES Free for ARF Members Thursday, March 5, 2015 · 2:30–4:30PM PT What are your customers and prospects interested in outside your brand and offerings? What new markets or strategic opportunities might be right under your nose? The ARF & Crimson Hexagon are hosting a thought leadership event on March 5 in San Francisco to discuss the latest in audience analysis & consumer segmentation. Senior Researcher, Mitch Brooks, and SVP of Sales & Marketing, John Donnelly will host a panel…

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Re:Think How Advertising Works

March 16 • 8:00 amMarch 18 • 5:00 pm
New York Hilton Midtown,
1335 Avenue of the Americas, New Yorl, NY United States

Re:Think How Advertising Works Visit our ARF Re:think 2015 Webpage.   

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ARF Young Pros Make Your Mark Presented by Unilever

March 18 • 4:00 pm7:00 pm
New York Hilton Midtown,
1335 Avenue of the Americas, New York, NY United States

YOUNG PROS ARF Young Pros Sponsored by Viacom Media Networks and IRI NYC Young Pros – We’ve assembled the top speakers from the ARF’s Re:Think conference, and Thought Leaders from throughout the industry, for an inspirational afternoon of networking and learning. Ask your burning career and industry questions during intimate, small-group round table sessions. Confirmed Table Leaders include: Gunnard Johnson – SVP of Media Data & Analytics, Centro Brad Smallwood – Head of Measurements & Insights, Facebook Joan Lewis – Joan M. Lewis…

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An Insider’s View: How TV Programs are Developed!

March 24 • 5:30 pm8:30 pm
A&E Television Networks,
235 East 45th Street , New York, NY United States

Young Pros Tuesday, March 24, 2015| 5:30–8 30 PM ET Have you ever wondered what actually goes into getting a TV show on the air? Join a unique panel of writers, producers, and development professionals for a lively discussion around the development of TV programming, and how research informs the process. Speakers: Kristen Burns – Senior Producer, A+E Networks Stephen David – President, Stephen David Entertainment Ed Simpson – VP of Business Development & International, Leftfield Pictures Russ McCarroll –…

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ARF Chicago Young Pros Presents: Spring Happy Hour

March 30 • 5:30 pm8:00 pm
Rock Bottom Brewery,
1 W. Grand Avenue, Chicago, IL 60610 United States

Young Pros Come enjoy a few drinks after work with other advertising and marketing professionals in Chicago on Monday, March 30th! Where: Rock Bottom Brewery 1 W. Grand Avenue Chicago, IL 60610 Directions: Take the red line to the grand stop. The bar is right on the corner of Grand and State. To register, visit our ARF Chicago Young Pros Presents: Spring Happy Hour webpage. Drinks and appetizers are complimentary.

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April 2015

ARF West Young Pros Presents: Inaugural Spring Happy Hour

April 9 • 5:30 pm8:00 pm
Roy’s Restaurant,
575 Mission Street, San Francisco, CA 94103 United States

Young Pros Come enjoy drinks after work with other advertising and marketing professionals in San Francisco on Thursday, April 9th for our first Young Pros West Industry Happy Hour! Complimentary drinks will be provided courtesy of ARF Young Pros sponsors, Viacom Media Networks and IRI! Where: Roy’s Restaurant 575 Mission St San Francisco, CA 94103 BART: Located near the Montgomery St. station To Register: Visit our ARF West Young Pros Presents: Inaugural Spring Happy Hour webpage. Feel free to bring your co-workers, but…

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Young Pros Breakfast with Champions

April 10 • 9:00 am10:30 am
Unnamed Venue,
1335 Avenue of the Americas, New York,

NYC Young Pros Breakfast with Champions with Howard Shimmel – Chief Research Officer, Turner Free for ARF Members Friday, April 10, 2015 | 9:00 – 10 30AM ET ARF Young Pros Breakfast with Champions is an intimate mentoring breakfast for 12 Young Pros and a senior industry leader. Breakfasts take place from 9:00 – 10:30am and are hosted at the Champion’s office. Young Pros at the March 24th event, “An Insider’s View: How TV Programs are Developed” entered for a…

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Retailing of the Future

April 16April 17
Embassy Suites Northwest Arkansas,
3303 South Pinnacle Hills Parkway, Rogers, AR 72758 United States

ARF ON THE ROAD: Free for ARF Members. Thursday, April 16, 2015: 8:30AM – 5:45PM CT Friday, April 17, 2015: 8:30AM – 12:30PM CT Venue: Embassy Suites Northwest Arkansas: Hotel, Spa & Convention Center 3303 South Pinnacle Hills Parkway Rogers, Arkansas 72758 Special Room Rate for ARF Attendees ($149/night until March 30, 2015). Book here.   The ARF and co-host Walmart are gathering industry leaders on Shopper Insights for a peek into the future of retailing. Two days of groundbreaking…

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