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September 2015

The Metrics Of Success – Who Is Winning The Battle Of Streaming Media Services

September 15 • 1:00 pm2:00 pm
via Webcast

Join us on September 15th as Verto Analytics demonstrate how their cross-device measurement data can help you stay ahead of the game in streaming media market. At this webcast you will learn about: which of the key players are doing well in the U.S. what their retention and stickiness rates how demographic data can help you to better target your advertising campaigns. You will also receive access to Verto Monitor, the first web-based service reporting reach, frequency and engagement across…

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Social Media Forum

September 24 • 2:30 pm4:30 pm
The ARF,
432 Park Ave South, New York, NY 10016 United States

FORUM More details coming soon… Free for ARF Members.

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ARF at Advertising Week

September 28 • 9:30 am10:20 am
AOL Stage,
11 Times Square, NYC, NY United States

How Advertising Works – Building Brands in the Brain Every brand needs a shrink. Unleash the power of neuroscience to deliver quality creative in a faster, scalable fashion.   Moderator: Gayle Fuguitt – CEO & President, The ARF Patty Goldman – VP, Research Director, The Advertising Council Manvir Kalsi – Senior Manager, Innovation Process & Research, Samsung Dr. Carl Marci – Chief Neuroscientist, Nielsen Consumer Neuroscience Brad Smallwood – Head of Measurements & Insights, Facebook Dr. Horst Stipp – EVP…

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ARF at Advertising Week

September 28 • 4:45 pm6:00 pm
NASDAQ,
New York,

The Great Debate: Game of Media Thrones – Who will wear the crown? Living within walled gardens, who has control?  Who will be the king or queen that wins the hearts, minds and ad dollars of brands? Who will be the hero and take home the crown– publishers or agencies?   Moderator: Steven Wolfe-Pereira – VP, Brand Strategy & Marketing Solutions, Oracle Gayle Fuguitt – CEO & President, The ARF David Poltrack – CRO, CBS Corporation, President, CBS VISION Brad Smallwood…

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ARF at Advertising Week

September 30 • 11:00 am11:45 am
Times Center Hall,
New York, NY United States

The C-Suite Mobilizes When will analytic solutions look, feel and act as smartly as your mobile phone? How is the C-suite leading us out of the Frankenmetrics world?   Moderator: Artie Bulgrin – SVP, Global Research & Analytics, ESPN Andrew Appel – President and CEO, IRI Serge Matta – President and CEO, comScore Brian Wong – CEO, Kiip   Other Advertising Week events featuring The ARF How Advertising Works – Building Brands in the Brain Monday, September 28 | 9:30am…

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ARF at Advertising Week

September 30 • 12:30 pm1:15 pm
Times Center Hall,
New York, NY United States

Mobilizing Data How do you reign in the wild, wild, west of mobile data and measurement? How do you advance the power of mobile data to drive business value? Andy Fisher, Chief Analytics Officer, Merkle More to come stay tuned for more details…   Other Advertising Week events featuring The ARF How Advertising Works – Building Brands in the Brain Monday, September 28 | 9:30am ET AOL Stage The Great Debate Monday, September 28, 2015 | 3:45pm ET NASDAQ Data…

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ARF at Advertising Week

September 30 • 4:30 pm5:30 pm
Times Center Hall,
New York, NY United States

Data Track: Data Congress Viewability and Fraud Bob Liodice – President and CEO, ANA Insights 2020: Facing 2020 with 20/20 Vision Gayle Fuguitt – CEO & President, The ARF   Marc de Swaan Arons – CMO & Executive Board member, Millward Brown Vermeer Going Vertical… 3 seconds to video success Video ads go vertical, putting a 90 degree twist on how advertising works. Avoid ad blindness: Be seen, synced and shared across devices. Moderator: Tania Yuki – Founder and CEO,…

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October 2015

Research Quality / Mobile Forum

October 6 • 2:30 pm4:30 pm
The ARF,
432 Park Ave South, New York, NY 10016 United States

FORUM Stay tuned for more details… Free for ARF Members.

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Mobile-Driven Digital Evolution – Opportunities And Challenges For Digital Advertising

October 13 • 1:00 pm2:00 pm
via Webcast

On October 13 Verto Analytics joins the ARF in presenting their cross-device measurement data that can help you to better utilize mobile in your advertising. Even though mobile advertising has already exceeded $30 billion USD globally, it is still an undeveloped market place. This is because the mobile advertising market is still driven by app install ads by the well-funded and big mobile publishers. What is needed is more brand advertising into mobile. Join us at this webcast to learn:…

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ARF Young Pros Bootcamp: Chicago

October 14 • 3:00 pm8:00 pm
The NPD Group,
135 South Lasalle, Main Dining Room, Chicago, IL 60603 United States

The ARF Young Pros Chicago are hosting their first Bootcamp, focusing on honing your communication skills and increasing your understanding of the players in the Market Research Industry. Move your career forward with this can’t-miss afternoon workshop and reception! Agenda: 3:00 – 4:15: The Big Players in the Market Research Industry Meet leaders from each part of the Market Research Industry (Research, Marketers, Media Companies, Agencies) to understand how each part works together and where your role fits within it.…

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