Events

ARF 2011: interview with Jane Clarke

Jane is the first Managing Director of the newly-formed Coalition for Innovative Media Measurement (CIMM). In this position she is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading TV content providers, media agencies and advertisers formed to spur innovation in audience measurement in two areas: set-top box data and cross-platform.

ARF 2011: interview with Luiz Duarte

Luiz has served as director of studies and marketing for Sony Pictures, American public television and TiVo. He has published several books. He holds a Ph.D. in media and an M.A. in telecommunications from Michigan State University.

Thought leaders discuss Re:think 2012!

What did attendees think about Re:think 2012? Hear from some of the great thought-leaders themselves!

2012 ARF David Ogilvy Awards Winners Video

For more information on these campaigns and the ARF David Ogilvy Awards, visit: http://thearf.org/ogilvy-12.php

Re:think 2012 Opening Video!

Re:think 2012 was a huge success! Developed from the pressing concerns of the advertising community, our theme, Shifting Sands . . . Understanding the New Consumer, drew attendees from all advertising constituencies. Over 100 speakers brought this dynamic new consumer to life, helping us all make smarter, and more inspired, business decisions.