Free for ARF Members

From Re:Think, the largest Market Research stage in America, the ARF shares with their West Coast colleagues some of the best practices, presentations and problem solving for delivering true ROI on your market research dollars.

Speakers
Dan Chapsky – Data Scientist, Facebook
Roxanne Gray, Ph.D. – VP, Marketing Research Manager, Wells Fargo
Bill Harvey – co-Founder & Strategic Advisor, TRA, Inc.
Charles Kennedy – ARF West Member Engagement Officer
Jay Leon – VP, Sports Research, Turner Broadcasting
Joline McGoldrick – Director, Research, Millward Brown Digital
Satya Menon, Chief Marketing Scientist, Millward Brown
Duane Varan, Ph.D. – CEO, MediaScience

Agenda

8:00–8:30am Power Breakfast Sessions

8:30–8:40am Introduction

8:40–9:00am
How Advertising Works Today
Charles Kennedy – ARF West Member Engagement Officer

9:00–9:30am
Quid Pro Quo: the Consumer Data Value Exchange
Ivy Esquero – Senior Manager, Thought Leadership, Microsoft

9:30–9:50am
Brand & Equity Pricing: PepsiCo’s Performance Power
Venu Gorti – Co-Founder and Solutions Development Lead, Cogitaas

9:50–10:00am
comScore

10:00–10:30am
TV and In-Store, again found Addictive
Bill Harvey – co-Founder & Strategic Advisor, TRA, Inc.
Jay Leon – VP, Sports Research, Turner Broadcasting

10:30–10:45am BREAK

10:45–11:10am
Insights to Action, to Investment: What the VC world thinks about big data, ad models and more…
Charles Hudson – Partner, SoftTech VC
Steven Wolfe Pereira – Chief Marketing Officer, Datalogix

11:10–11:40am
Using digital metrics as leading indicators of sales
Joline McGoldrick – Director, Research, Millward Brown Digital
Satya Menon, Chief Marketing Scientist, Millward Brown

11:40am–12:00pm
“Analytics and insights using social media”
Seth Duncan – Head of Analytics, W2O Group

12:00–1:00pm LUNCH

1:00–1:30pm
“Stop targeting a screen, start targeting a Journey”
Dan Chapsky – Data Scientist, Facebook

1:30–2:00pm
Increasing attention using NEURO – It not just Brain Science: – “Countering Ad Avoidance”
Duane Varan, Ph.D. – CEO, MediaScience

2:00–2:30pm
“Sync your message with Social Change and quadruple your earned media”
Roxanne Gray, Ph.D. – VP, Marketing Research Manager, Wells Fargo

2:30–2:50pm
Leveraging the ARF PRO Network
Join your elite “tribe” of influential leaders. Walk away with new, leading edge solutions and a network to navigate the unpredictable future for growth and success.
Charles Kennedy – ARF West Member Engagement Officer

2:50–3:00pm WRAP UP

3:00–4:00pm ICE CREAM SOCIAL