How Advertising Works – Building Brands in the Brain
Every brand needs a shrink. Unleash the power of neuroscience to deliver quality creative in a faster, scalable fashion.
Moderator: Gayle Fuguitt – CEO & President, The ARF
Patty Goldman – VP, Research Director, The Advertising Council
Manvir Kalsi – Senior Manager, Innovation Process & Research, Samsung
David Kohl – CEO, Morgan Digital Ventures LL
Dr. Carl Marci – Chief Neuroscientist, Nielsen Consumer Neuroscience
Dr. Horst Stipp – EVP Research & Innovation, Global & Ad Effectiveness, The ARF
Pranav Yadav – CEO, Neuro-Insight US Inc.
Other Advertising Week events featuring The ARF
The Great Debate
Monday, September 28, 2015 | 4:45pm ET
NASDAQ
The C-Suite Mobilizes
Wednesday, September 30, 2015 | 11:00am ET
Times Center Hall
Mobilizing Data
Wednesday, September 30, 2015 | 12:30pm ET
Times Center Hall
Data Congress
Wednesday, September 30, 2015 | 4:30pm ET
Times Center Hall