Data Congress
4:30pm FRANKLY (PRESENTED BY FRANKLY)
4:55pm A Global View: Data Strategies and Creative Engagement for Global Brands
The world of CRM is changing. Global brands face myriad opportunities in the customer engagement space. And as agencies we can be more creative and more innovative than ever before. Join us for views from both sides of the pond, with Partners Andrews Aldridge, one of the UK’s most awarded customer engagement specialists.
George Pace – CEO, Andrews Aldridge
Tisha Binder – Digital CEO, Mead Johnson
PRESENTED BY ENGINE GROUP
5:25–5:35pm Insights 2020: Facing 2020 with 20/20 Vision
This initiative is focused on providing business, marketing and insights & analytics leaders a strategic framework and practical guidelines for aligning insights & analytics strategy, structure and capability with customer-centric growth.
Gayle Fuguitt – CEO & President, The ARF
Marc de Swaan Arons – CMO & Executive Board member, Millward Brown Vermeer
5:45 – 6:15 Going Vertical… 3 seconds to video success
The world of video is constantly evolving. Video ads have gone vertical, putting a 90 degree twist on how advertising works. Video across all channels is the new 800 pound gorilla. Along the way, the data, viewing habits and consumption patterns are fostering insights which were once beyond imagination. How can you avoid ad blindness: be seen, synced up and shared across devices? Who are the winners and losers in this brave new world?
Moderator: Tania Yuki – Founder and CEO, Shareablee
Beau Avril – Global Head of Commercialization, YouTube
Claire Dunnet – Director, Publisher Development, Yahoo!
Gayle Fuguitt – CEO & President, The ARF
Bertrand Quesada – CEO, Treads
Brad Smallwood – Head of Measurements & Insights, Facebook
Other Advertising Week events featuring The ARF
How Advertising Works – Building Brands in the Brain
Monday, September 28 | 9:30am ET
AOL Stage
The Great Debate
Monday, September 28, 2015 | 4:45pm ET
NASDAQ
The C-Suite Mobilizes
Wednesday, September 30, 2015 | 11:00am ET
Times Center Hall
Mobilizing Data
Wednesday, September 30, 2015 | 12:30pm ET
Times Center Hall
More to come stay tuned for more details…